Income Access awarded best affiliate program
9 June 2010
MONTREAL, Quebec -- (PRESS RELEASE) -- For the third consecutive year in a row, Income Access is very pleased to announce that it has been named the Best Affiliate Programme at the 5th Annual Online Bingo Industry Awards 2010.
Income Access CEO, Nicky Senyard accepted this achievement at the Online Bingo Summit's award ceremony that took place at the Victoria Park Plaza in London, last evening. The award recognises the affiliate programme that has deployed the most effective marketing campaign that pushes traffic toward an operator site, as well as innovation in marketing channels, building strong relationships between affiliates and operators and maximising player reach by affiliate.
"We are so honoured to receive this award as it is a tribute to us, as well as our Bingo partners," said Income Access CEO, Nicky Senyard. "Our focus is resolute: build strong relationships with operators and affiliates, and provide them with the tools, support and services they need to succeed. This peer recognition is what makes this award so fulfilling."
Income Access works with many of the industry's leading Bingo operators, including Jackpotjoy, Tombola, Buckingham Affiliates, Bingo.com, Ladbrokes, Parlay Game Services, Heaven Affiliates and more. One of their Affiliate Managers, Erica Anderson, was recently short listed for Best Bingo Affiliate Manager at the most recent iGB Affiliate Awards.
The Online Bingo Summit continues today, where Ms. Senyard will be the moderator of a panel discussion entitled "Creating a Fair Deal: Affiliates and Operators." This will look at how to set up working terms between online bingo operators and affiliates that are fair for both parties, while discussing commission structures, PPC and hybrid deals, plus mastering effective communication.
This panel discussion takes place at 3:25 on Wednesday June 9th, 2010.