Purple Lounge reaches 100,000 users
11 August 2010
(PRESS RELEASE) -- Media Corporation plc, a leading AIM quoted media and online gaming Group, is pleased to announce that Purple Lounge limited, www.purple-lounge.com, the Group's wholly owned online poker and casino business, has reached more than a 100,000 registered customers.
When the Group acquired Purple Lounge in October 2009, it had 77,475 registered users and by utilising our online advertising and marketing expertise we have now grown to over 100,000 registered users, an increase of over 29%. During the 10 months prior to the acquisition, registered users only increased by 13% or 8,700.
Furthermore, the conversion to cash depositors on the day of registration is currently running at approximately 32% which is significantly higher than the industry average.
Justin Drummond, Media Corporation's CEO, commented:
"100,000 registered customers is a very significant milestone for Purple Lounge. As a result of Media Corp's online marketing strength, Purple Lounge is adding new customers and affiliates at an accelerated rate and we look forward to providing further updates on the business in the near future."