LadyLucks launches new affiliate program

18 August 2010

MONTREAL, Quebec -- (PRESS RELEASE) -- LadyLucks, Britain's favourite mobile casino, is now launching its affiliate programme using a white label version of the Income Access affiliate marketing software solution. Affiliates can earn uncapped commissions, while offering players a full suite of mobile games, including slots, blackjack, roulette, bingo and huge jackpots.

To launch their affiliate programme, LadyLucks is offering a special launch commission rate where affiliates can earn 50% revenue share until October 31, 2010.

LadyLucks' mobile casino games are compatible with most handsets, including Nokia, Sony Ericsson, Samsung, LG, Motorola and Sagem. They also offer touch casino games, enabling affiliates to tap into the lucrative iPhone market as well. Owned by Probability Plc, a mobile cash-gaming company listed on the London Stock Exchange, Ladylucks has positioned itself as a trustworthy leader of providing captivating interactive mobile games.

"The mobile market is huge and remains relatively untapped, presenting affiliates with an incredible earning potential," said Louise Middlemist, Head of New Customer Marketing from LadyLucks. "Our partnership with Income Access will further support this potential by providing affiliates with the software that packages the tracking, reporting and management tools that are required for affiliates to optimize their online marketing campaigns."

Income Access met the requirements of the Ladylucks affiliate programme structure by customising a white label solution, which was designed specifically to accommodate their growth and fully support their mobile affiliates.

"LadyLucks specifically targets mobile players, and so their platform is distinctively designed with their needs in mind," said Income Access CEO, Nicky Senyard. "It's also an exciting mobile destination, and their endless promotions work towards the retention of players. We're eager to partner with LadyLucks, and we're confident that their niche platform will do exceptionally well as the mobile industry continues to grow."

LadyLucks' standard commission structure is a 35-50% tiered revenue share; with 2% 2nd tier referral commission. There is no negative carryover.