DublinBet signs deal with Irish soccer team

28 July 2011

DUBLIN, Ireland -- (PRESS RELEASE) -- DublinBet today signed an exclusive agreement with Bohemian FC to be the Official Shirt Sponsor of the club’s home shirt for the remaining games in the 2011 Airtricity Irish League and the 2011 Ford FAI Cup.

The deal, which is’s first in sports sponsorship, will include a visible presence for the live casino around the club via pitch-side perimeter advertising, matchday programme advertising and online advertising on the club’s website and social media channels.

The joint partnership also includes a revenue agreement whereby Bohemian FC will generate funds for the club based on new players who join the online casino, which streams live from the Fitzwilliam Casino and Card Club in Dublin.

Paul Derwin, Marketing Manager at commented: “When we heard that the club were looking for a new shirt sponsor for the remainder of the season we jumped at the chance to support the Bohs and put something back into the Dublin community.

We’re as passionate about live online gaming as the Bohs fans are about their team so it makes for a perfect partnership.

We hope our involvement will coincide with a successful finish to the season. It would be great to see the Bohs lift a trophy and to be associated with their success.”

Matt Devaney, Commercial Director at Bohemian FC, commented: “Bohemian FC are delighted to have on board for the rest of the 2011 season in what we are sure will be a mutually beneficial partnership.

We feel that Bohemian FC is the perfect vehicle for to promote their product to both a local and national audience. We will be working hard with all our partners and large fan base to ensure maximum exposure and brand awareness is achieved for Dublinbet.

The club would like to thank DublinBet for their generous support of Bohemian FC.”

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