William Hill reaches deal with Passoker
24 January 2012
LONDON, England -- (PRESS RELEASE) -- Passoker, the unique in-play betting product, has signed a supply agreement with William Hill Online, the UK’s leading sports betting and gaming provider. The deal will see Passoker go live at William Hill Sportsbook & Racebook
in February, 2012.
Passoker combines elements of in-play betting and card games - to bring one of the most exciting and unpredictable ways to bet on live events.
The non-skill game can be played on any live televised event - and is easy to play. Passoker players simply look for the event they are interested in and the stakes they would like to bring to the table. They are then randomly assigned a table and the game begins.
Each player is assigned a card at random - based on ‘what will happen next?’ during a live event. In the example of a football game, it could be a corner, offside, goal, free-kick etc. The player holding the winning card scoops the stakes off the other players. The cards are then reshuffled and the game starts again.
Passoker CEO Stuart Carr said: “Signing with one of the best known names in the business in William Hill is a hugely significant agreement for Passoker. The deal massively expands our potential audience, with the opportunity to play Passoker at williamhill.com set to open the game up to a vast number of extra users.”
William Hill Online COO Jim Mullen added: “Passoker is a highly innovative product and one that will bring much added value to William Hill Online. It will give our customers more opportunities to bet in a number of new and interesting ways on their favourite sports and television programmes.”