Game changing consumer research to launch at EiG
30 September 2013
LONDON -- (PRESS RELEASE) -- Delegates attending next week's EiG (Oct. 8-10 in Barcelona) will be given a world exclusive to the potentially "game changing" findings of the new consumer survey: Awareness, attitudes and motivations - UK Mobile Gambling 2013.
The findings of the research, which was conducted amongst a sample of 2,000 mobile gamblers in July 2013, will help gaming brands deploy commercial strategies and most importantly review their marketing performance against that of their competitors. The survey findings will be outlined to EiG delegates in an exclusive presentation, at 10:20 a.m. on Oct. 9 in the EiG iGaming Arena.
The Commercial Intelligence survey, which is a joint venture between Clarion Events and Vivid Interface, interviewed 2,000 mobile gamers across the UK to examine issues around brand awareness and usage, motivation, attraction and influences, attitudes to and frequency of playing, spend, multiple account usage and cross over playing. The survey examined sports betting, casino, poker and bingo players as well as the key 15% of mobile gamblers who are active across all of the four main types of mobile gaming.
The report analyses mobile betting activity by gender and age as well as socio-demographic variations and usage patterns. It also examines the differences between new gamblers influenced to begin gambling on mobile devices and those more established players introduced to gambling through bricks and mortar or online channels.