FSB Tech partners with Sportdec

28 June 2016

(PRESS RELEASE) -- Platform provider FSB Technology (U.K.) Ltd has partnered with Sportdec for the launch of their new app ahead of the quarter final stages of Euro 2016.

Billed as the ultimate fan-centric app, Sportdec aims to deliver the best of sport in one place. Its features include live scores, notifications, fixtures and tables, statistics, video, and editorial content, as well as FSB's new fully-optimized sports betting service.

Their partnership will see FSB trade a huge number of markets, starting with football, both pre-match and in-play, as part of an innovative platform that enables fans to immerse themselves in every match.

Sportdec has launched with Euro 2016, the English Premier League, and Major League Soccer, with more leagues to be added for 2016/17 and additional sports coming soon.

FSB's service allows the Irish technology startup to tailor their own front end, while utilizing the London-based supplier's APIs and U.K. betting licence. Sportdec also has its own Irish licence.

They also have access to FSB's unique trading-led CRM tools, which allow operators to personalise bonus offers, promotions, and other betting incentives to targeted customers.

FSB's Business Development Director, Richard Thorp, said: "We're delighted to have partnered with Sportdec, which is unlike anything else out there on the market.

"Sportdec provide a unique service for fans and needed a bespoke service as a result. Our managed solution enables them to deliver on their promise to provide the best of sport all in one place.

"As well as our diverse range of data feeds, top trading team, and a wide variety of sports, they also have our modern CRM tools at their disposal."

Head of Betting at Sportdec, Declan Kelleher, said: "We were very impressed with the quality of FSB's service, their tailored approach, and the flexibility of their APIs, which have allowed us to develop a unique offering for our app.

"We're confident they have given us the tools to deliver an innovative sporting experience to fans who are tech-savvy and sophisticated. We look forward to adding further leagues for the 2016/17 season and more sports later this year."

FSB Tech's managed service includes a proprietary live sports betting platform, real-time algorithmic pricing models and CRM tools for player segmentation and bonuses.

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