LeoVegas receives Danish gaming license
5 October 2016
(PRESS RELEASE) -- The mobile gaming group LeoVegas
was today granted a gaming license for the Danish market. Launch is expected to take place during fall. With focus on growth and the ambition to offer the greatest gaming experience, LeoVegas is now expanding into yet another locally regulated market.
LeoVegas' expansion strategy is based on leveraging its global brand through local, business-oriented teams. This creates the right prospects for a successful launch and long-term growth. The launch in Denmark will be conducted without an extensive expansion of LeoVegas' current organization. The team that has been put together has extensive experience in digital marketing and the Danish gaming market.
"LeoVegas expansion continues, and it is gratifying to see how we grow in new markets," says Gustaf Hagman, Group CEO and LeoVegas co-founder. "Our strategy to enter regulated markets or markets that are facing regulation seems like a winning concept. I am convinced that our market-leading mobile gaming product, data-driven marketing approach and a strong, local team will help ensure a successful launch in Denmark, where no one has yet taken the mobile position."
The Danish online gaming market is estimated to be worth DKK 4.6 billion (about $700 million) in 2016, according to data from H2 Gaming Capital.
With this new license LeoVegas now has gaming licences in Malta, the U.K. and Denmark.