News

Affiliates can now promote Betfred's mobile platform

26 April 2011


MONTREAL, Quebec -- (PRESS RELEASE) -- Affiliates can now capitalise on the growing mobile market with Betfred’s mobile platform, which has been completely integrated with the iGaming industry’s leading affiliate tracking software provider, Income Access.

Betfred Sportsbook, the world’s biggest independent bookmaker, recently launched a new mobile product to allow punters to bet on the go, and now they are promoting this new available channel with a TV advert featuring Fred Done.

“Instead of investing in downloadable apps that can present challenges in terms of affiliate tracking, BetFred has developed a mobile-optimised web platform that is able to make use of the industry-leading tracking of Income Access in exactly the same way as regular websites,” said Anthony Hodgetts from Betfred.

BetFred has also solved the issue of tracking players who register for the first time via their mobile platform. Affiliates can request their own mobile tracking keyword and then invite their players to simply text this tracking keyword to 89660. The player then receives an immediate SMS reply with a customised link, which then serves to track the player to the affiliate when they register.

Standard-sized banners are available for regular websites and smaller marketing creatives and landing pages optimised for mobile screens are all available from the Income Access Banner Manager at the BetFred affiliate programme.

The BetFred mobile betting platform features all of the bets and offers that can be found on the regular website such as singles, accumulators and punters’ favourite, Goals Galore. Plus players can bet in play on all major sports.

Betfred Affiliates offers the opportunity to partner with the world’s largest independent bookmaker, a well-known and licensed brand with over 900 betting shops in the UK.

Affiliates can earn up to 35% rev share or competitive CPA rates, and can benefit from a highly professional and dedicated affiliate management team, with software powered by Income Access. Betfred mobile has been optimised for the android, iPhone and the iPad.

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