BGO Entertainment relaunches affiliate program in partnership with Income Access
26 February 2015
MONTREAL, QC. -- (PRESS RELEASE) -- BGO
Entertainment Ltd, the Alderney-licensed operator of the online casino and bingo brand bgo
.com, has announced that the company has relaunched its affiliate program in partnership with Income Access, a turnkey provider of technology and digital marketing services for the iGaming industry. The launch follows the recent migration of BGO Entertainment’s affiliate program, BGO Buddies, to Income Access’s award-winning acquisition platform.
Founded in 2012, BGO Entertainment operates the online casino and bingo website bgo.com. The brand’s sophisticated selection of games, supported by celebrity brand ambassadors Dan Bilzerian, the Internet sensation, and Verne Troyer, the Hollywood actor, has seen it enjoying growing popularity among players.
Powered by BGO Entertainment’s proprietary software, bgo.com’s bingo offering features a wide range of games and super jackpots in excess of £900,000. The brand’s online casino offers players state-of-the-art slots and table games, including blackjack, roulette, baccarat and poker, which are powered by IGT, Net Entertainment, Microgaming, Bally, Eyecon, and NextGen Gaming as well as by bgo Studios, the brand’s in-house development team.
The bgo.com brand offers new players an enticing welcome bonus when they register. All new players receive 20 free spins just for registering and a bonus of up to £200 when they make their first deposit as well as 180 free spins on the brand’s online slots.
The relaunch of the bgo.com affiliate program, BGO Buddies, on the acquisition platform of Income Access, winner of the eGR B2B "Best Affiliate Software" award for the last two years straight, will see affiliates being offered equally generous commission structures. Affiliates will receive revenue share of between 25% and 35%, depending upon the number of new depositors they refer per month.
“We’re delighted to announce the relaunch of the BGO Buddies affiliate program after its migration to Income Access’s software,” said Allan Turner, Head of Performance at BGO Entertainment. “We’re looking forward to being able to provide our affiliate partners with improved tracking functionality on both desktop and mobile devices, and also giving them a greater level of reporting, enabling them to optimise their campaigns more comprehensively.”
Led by Turner, BGO Entertainment’s in-house team of affiliate managers will manage the relaunched BGO Buddies affiliate program. Providing affiliates with dedicated support, the team boasts over a decade’s experience managing iGaming affiliate programs.
“I’m thrilled to see BGO Entertainment relaunch their affiliate program on our platform,” said Nicky Senyard, founder and CEO of Income Access. “Highly innovative and supported by big-name brand ambassadors, bgo.com offers online casino and bingo affiliates the chance to promote a brand that will play a big role in the future of both verticals.”