DrueckGlueck signs with Holstein Kiel
9 August 2018
(PRESS RELEASE) -- DrueckGlueck
, the biggest converting online casino brand in Germany, has struck a deal to become the official team sponsor of superstar football club Holstein Kiel.
The signing will see DrueckGlueck
receive seven and a half minutes of LED board advertising during each match, with its logo appearing on the team bus.
In addition, DrueckGlueck branding will be present on interview and press conference boards, in the VIP area and Add Cam-Carpets.
The partnership provides DrueckGlueck with additional marketing opportunities, including team meet and greets as well as picture and video rights for all players.
DrueckGlueck, powered by the award-winning SkillOnNet platform, is the largest online casino in Germany offering 1,250+ slots from major suppliers such as Merkur, Play’n GO and Microgaming.
The sponsorship agreement forms part of a big advertising push for the Schleswig Holstein-licensed online casino operator, which is a major TV advertiser in Germany.
In addition, for the rest of 2018 the casino operator will continue with its heavy TV spending strategy using its €35 million offline budget to focus on 10" adverts featuring the top-performing slot games in its portfolio.
Michael Golembo at DrueckGlueck said, “This partnership with Holstein Kiel will strengthen our position as the largest and most popular online casino brand in Germany.
“It provides DrueckGlueck with a number of unique marketing opportunities that will help us better engage players new and old, and offer them even more value.
“Holstein Kiel is one of the most established and passionate football clubs in North Germany and beyond, and we are thrilled to be associated with them.”
"We are happy to cooperate with one of the leading online casino providers" says Tim Jost, Head of Sponsoring at Holstein Kiel, " the intensive discussions with colleagues at DrueckGlueck.de have shown that both brands pursue the same goals and harmonize well with each other. "
Holstein Kiel will play its first home game on 12 August against FC Heidenheim.