Income Access signs deal with MintBet

20 November 2017

(PRESS RELEASE) -- MintBet, the online sports betting and casino brand operated by the Ireland-headquartered iGaming and retail betting operator McBride Racing Ltd., has announced a partnership with Income Access, Paysafe's marketing technology and services provider. Under the deal, the new MintBet affiliate program, which is set to launch in the next month, will be powered by the Income Access Network, an affiliate network tailored to the needs of iGaming operators.

Launched earlier this year, MintBet is licensed in the Republic of Ireland under the Gambling Act of 2015 and is also regulated by the U.K. Gambling Commission. The brand allows Irish and U.K. players to wager online on a wide range of sports markets, including football, tennis, horse and greyhound racing, and darts. Powered by an FSB Tech platform and offering generous value odds and player promotions, the brand also features in-play sports betting, an online casino with multiple slots and table games as well as a live dealer casino.

As part of MintBet's strategy to expand its presence in the U.K. market in 2018, the brand will invest in growing its affiliate marketing channel. The MintBet affiliate program will therefore integrate with the Income Access Network, the iGaming industry's longest serving independent affiliate network. Once launched, the Network, which is powered by Income Access' affiliate software, will connect the program to more than 25,000 gaming affiliates, allowing MintBet to rapidly recruit affiliate partners and grow the program post launch.

Thomas McBride, Head of Marketing at MintBet, said, "Income Access' reputation in the iGaming affiliate marketing technology space is unparalleled, so they were the obvious choice of network provider for driving the launch of our new affiliate prograe. The software's sophisticated reporting functionality and large network of affiliates will provide strong support for enhanced player acquisition."

Lorenzo Pellegrino, CEO of Income Access and Digital Wallets at Paysafe, said, "We look forward to seeing our affiliate network play an instrumental role in growing the MintBet brand via the affiliate marketing channel. Our technology solutions have a strong track record in expanding innovative sports-betting brands like MintBet into new markets, especially the U.K."