LiveLotto launches affiliate program with Income Access


(PRESS RELEASE) -- LiveLotto, the U.K.-based iLottery operator and subsidiary of Beda Leisure, has launched a new affiliate program with Income Access, Paysafe's marketing technology and services provider. The program will be managed by Income Access' affiliate management team, which will grow the program using the company's affiliate platform and its Income Access Network, iGaming's longest-serving independent affiliate network.

LiveLotto, launched in 2015 and licensed by the U.K. Gambling Commission, offers players a unique low stakes, quick-win lotto. An iLottery appealing to the digital generation and millennials among other player demographics, the brand's main online lottery game runs live draws 24 hours a day, seven days a week, and provides players with the opportunity to win up to 25,000 from wagering only 10p. Additional features include in-play chat, social gaming and community jackpot games.

The site also offers a suite of leading instant win games. These include Pariplay-powered titles such as Cops and Robbers, Atari Asteroids, Mega Love, Cash Cuisine and Royal Charms. All instant-win titles and the main LiveLotto game are optimized for play on desktop, iOS and Android devices.

New LiveLotto players receive 10 free entries when they deposit a minimum of 5 as well as free entry to the brand's 5,000 jackpot giveaway.

Following the integration of the LiveLotto affiliate program with Income Access' platform, which has won eGR's Affiliate Software B2B award four times since 2013, affiliates will be able to promote this leading iLottery brand. To accompany the program launch, all new affiliates will receive 50% revenue share for their first three months of promotion and between 25% and 35% thereafter. There will be no negative carryover, and CPA deals are available on request.

Affiliates will also benefit from the program's management by Income Access' team of affiliate managers, who have multiple years' experience growing iLottery programs. Through LiveLotto's integration with the Income Access Network, the brand will be connected to over 25,000 affiliates.

Benn Timbury, co-founder and CEO of LiveLotto, said, "When looking to launch our affiliate program, we listened to the affiliate community and many recommended Income Access. It's a platform that they had already incorporated and trust. We've had success offering LiveLotto on national television and across digital media and now wish to offer our unique product to affiliates."

Lorenzo Pellegrino, CEO of Income Access and Digital Wallets at Paysafe, said, "We're excited to launch our technology and marketing services partnership with a unique and innovative iLottery brand. LiveLotto already enjoys high brand awareness in the U.K. market, and we look forward to continuing to grow its player base through a combination of our marketing platform, affiliate management and our affiliate network."

For more information on the new affiliate program, please contact LiveLotto.