Lottoland expands partnership with Income Access

9 July 2018

(PRESS RELEASE) -- Lottoland, the online lottery brand allowing players to wager on a range of international jackpots, has expanded its partnership with Income Access, Paysafe’s marketing technology and services provider. To support Lottoland’s recent expansion into Canada and growth in new markets as well as its relaunch in existing markets, the brand’s Income Access-powered affiliate program is now also managed by Income Access’ Affiliate Team.

Founded in 2013, the Gibraltar-based Lottoland is active in 13 markets and has over 350 employees and more than 8 million customers worldwide. It is licensed and regulated by the Government of Gibraltar, the UK Gambling Commission, the Republic of Ireland National Excise Licenses Office, the Agenzia delle Dogane e dei Monopoli in Italy and the Northern Territory’s Racing Commission in Australia.

In August 2017, to support Lottoland’s customer acquisition, the brand relaunched its affiliate program with another Paysafe company, Income Access. The partnership saw the Income Access affiliate platform powering the revamped program.

Lottoland allows players to bet on some of the world’s biggest lottery draws. These include PowerBall, MegaMillions, EuroMillions, the Irish and Polish Lottos, and the EuroJackpot, on which a Berlin-based player won a record €90 million bet in June.

To support the brand’s growth in 2018 - its relaunch in the U.K. and Brazilian markets and its entry into the Canadian market earlier this month - Lottoland has further expanded its affiliate program. Income Access’ team of lottery affiliate managers will now help manage Lottoland’s affiliate channel.

The Montreal, Canada-based affiliate team has extensive experience growing affiliate programs for European and U.S. iLotteries in new markets. In addition to spearheading affiliate recruitment, player acquisition and program growth, Income Access affiliate managers will support the brand’s launch in the Italian market later in Q3 2018.

Affiliates focusing on Canada, the U.K., Brazil and other global markets will benefit from a revenue share commission structure of between 25% and 35%, depending on the revenue referred per month. Cost per acquisition (CPA) deals of €7-20 (market-dependent) are also available.

Nigel Birrell, CEO at Lottoland, said, “Lottoland is pleased to be working with the Income Access Affiliate Team and will look to draw on their wealth of knowledge in the industry. They’ll also help us as we enter new markets, such as Canada. We’re confident that, with the help of Income Access, we’ll be able to deliver our desired goals regarding player acquisition and continue building strong relationships with new and existing partners.”

Tara Wilson, General Manager at Income Access, said, “We’re excited to further extend Paysafe’s relationship with Lottoland and provide the company with marketing support in Canada and other new markets in 2018 and beyond. From Income Access’ recent partnerships with major American state iLotteries and our experience managing affiliate programs in Europe, Income Access has considerable expertise in optimizing the affiliate channel for online lottery brands.”