News

NRT and Sightline merge

3 October 2018


(PRESS RELEASE) -- Pending receipt of gaming regulatory approvals, gaming industry leaders NRT Technology Corp. and Sightline Payments, LLC will merge to become “NRT Sightline.” NRT and Sightline (referred to herein as NRT Sightline) are jointly unveiling an exciting portfolio of payment and guest engagement solutions at this year’s Global Gaming Expo (G2E) show at booth #4046. The show runs from 8-11 October at the Sands Expo in Las Vegas.

John Dominelli, Founder and President of NRT, said, “At the heart of nearly every guest experience is a payment. As the industry’s largest omni-channel payments provider, we’re innovating faster than ever before. We can’t wait to show our customers our vision for the future. We’ll be unveiling many cutting-edge new cashless payment technologies, including for the sports wagering industry, and the latest in predictive analytics to anticipate guest behavior.”

Among the innovations that NRT Sightline will showcase, customers can expect to see the following highlights at G2E, demonstrating the vision behind the accretive string of acquisitions carried out over the last year:

The award-winning Play+ cashless digital payments platform. Play+ business unit leader Mandi Hart describes Play+ as a “frictionless commerce platform deploying an invisible layer of payments for a cashless integrated resort or entertainment venue that is faster, safer and more convenient for your guests’ total experience. It allows patrons to now enjoy an omni-channel loyalty and payments experience, across all in-person and digital on-premise and off-premise facilities.”

The new P2P Encrypted Table Pay solution introduces the next generation of payment and marker technology for table games that will increase profitability, improve operational efficiency, and increase guest satisfaction. Joe Coady, SVP of Systems and Development, explains the solution this way: “Both operators and guests will experience easier payment and marker processing with the new mobile P2P Encrypted, EMV compliant payment device for credit and debit card transactions, eMarkers, Play+, and other NFC/contactless mobile payments options.” “We are also excited to announce our newly enhanced PCI certified P2P encrypted Cage terminal integrated with our tokenized payments switch.”

Multiple kiosk solutions, including the award-winning NEO kiosk, the most advanced, reliable and secure casino cash handling & payment kiosk in the world. Chief Marketing Officer Michael Dominelli said, “NRT kiosks have reliably and securely served billions of guests and counting. The hardware and integrated CHS software are nearly impenetrable, and boast mobile payments, dynamic marketing, customized lighting, powerful encryption, and a smoother guest experience.”

The celebrated 19-in-1 VisuaLimits Intelligent Table Management tools improve dealer productivity, optimize utilization, and enhance game protection at virtually any table. Steven Nagata, business unit leader for VisuaLimits, said, “Driven by our customer demand, we will unveil our latest VL-Pro hardware as well as demonstrate our Play+ payments integration.”

Eva Skornicka, the business unit leader for the NCC Gaming end-to-end marker management solution, states, “We have become the new industry standard for ultra-fast and reliable credit acceptance, underwriting, marker issuance, deposit, and collection.”

The NCC Compliance Suite is led by business unit leader Tom Bechtel. “We are creating what will be the future of AML compliance utilizing Artificial Intelligence,” Bechtel said. “The solution will be on display in partnership with Lexis Nexis, and will include AML, Tax, ID and Audit tools.”

The award-winning OfferCraft software. Rick Arpin, who leads the business unit, describes it as a “patron engagement platform that is used by operators to motivate guest behaviors like higher spending and more redemptions via dynamic content tools like smart offers and gamification.”

NRT Sightline is also excited to reveal an industry first in HABIT, powered by GamingAnalytics.ai. Gaming technology expert Kirin Brahamdam describes HABIT as a “powerful new prescriptive analytics tool that is far easier to use than other analytics tools thanks to its natural language processing and search. It analyzes data across the entire gaming enterprise and forecasts gaming revenue with 99% accuracy to deliver actionable insights and recommendations.”

“The gaming and payments worlds are combining and continue to evolve faster today than ever before,” said Kirk Sanford, Sightlines’ Founder and CEO. “Our customers don’t need a vendor that cranks out 'me-too' products or loosely tosses around fancy fintech words without delivering on their promises; they need an experienced group of professionals who look ahead and invest in creating truly transformational innovations. We’re proud to be that company, that innovator, and that partner for operators and we look forward to showing our vision to everyone at the show.”

NRT and Sightline merge is republished from Online.CasinoCity.com.

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