Quote:
Originally Posted by matted
Two related questions on this topic... Do you post your email newsletter on the web? Do you sell advertising in your newsletters?
|
At Casino City (and at the GPWA) we always have our e-mail newsletters posted on the web. We think the archives build credibility, help with search engines, make the material available over a longer term and to people who find us on the web, and also provide a way of viewing the newsletter online for those who have trouble reading the newsletter in our e-mail. Also, the e-mail version of the newsletters we produce generally only have teasers for the articles and items in the newsletter, and so you have to follow links to web pages to see the complete content of any given article.
In terms of selling advertising in newsletters, that is generally not our primary objective. When we are working on an affiliate, or CPA, or CPM, or sponsorship basis with an advertiser on our websites the e-mail is generally just part of the same overall campaign without special separate income beyond that we would normally receive for the traffic delivered to a promoted website. We also do a certain amount of promotion on a barter basis - you promote us and we'll promote you. Right now we have arrangements like that with some print publications - advertisements in their magazines in exchange for promotion on our websites or in our print publications. On rare occassions we do an e-mail promotion for a fixed fee.
Michael