I actually voted 30%....and like most have said, I don't think of it in terms of percentages either.
I do perform straight link exchanges, and also 3 way exchanges. At times, when I am trying to get incoming links for certain sites or pages I will give 2 for ones links with a round robing type of exchange. (EX: I'll give a link from each of two sites to yours if you give me one to a third site)
And sometimes I just link to a site because of the value to the visitor. I even do this with other portals. Sometimes I might feel that another portal has a really good page that is pertinent to the content on a page I have created and I will link to it no questions asked or recip requested.
I actually fully believe that linking to other sites or pages helps boost your own pages rank if it is considered in line with your own content.
Like a few others here, I have also linked to people on occassion, just to try and help them get into the serps and to help get the spiders crawling their sites.
Rick
Universal4
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