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Originally Posted by itay
Michael, can you tell us how the faccebook has effected on gpwa?
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Over the very near term (the next couple months) we are viewing it will serve primarily as yet another communication channel where people can find out about the GPWA, and where we can provide information about what we are doing. Over the near term that also makes it a vehicle for connecting with GPWA members within the facebook world.
In the last week on facebook we have grown from a group that did not exist at all to one that has over 125 members in that environment. On a communication front, we are posting GPWA announcements there with a link to where they are posted in the GPWA forums. It will also be another vehicle for distribution of our weekly GPWA Times weekly electronic newsletter.
Over the longer term, facebook is an application development environment, and we have many ideas that we think make sense in that environment both for the GPWA (for industry participants) and for Casino City (for gaming enthusiasts who visit land-based and online casinos to play). Right now it is a bit premature to spill the beans on these ideas other to say that we are very excited about some of the possibilities we see to provide services that we think will become very, very, very popular over the long term.
Today I think of stand-alone websites and e-mail as being the two primary online methods for interacting with others, with search engines as the primary online publicity vehicle. I think that adding social networks (and facebook in particular) into the mix will change the dynamics in a very significant way over time. From a business perspective, I expect to put a significant portion of the GPWA and Casino City development resources into projects that will enable us to ride the wave of innovation possible given this social networking infrastructure.
Over the near term for GPWA members, I recommend joining facebook, and using it enough to understand what it does. I think at least some of our members will come up with creative insights from such involvement that will influence the way they evolve their business. In the case of the GPWA and Casino City, the insights I have developed are definitely changing the way we will evolve in very significant ways.
Michael