Do you promote Mahjong or otherwise target Asian players?
Many view Asia as the greatest growth market for online gaming. Certainly that is the mood at the Asian iGaming Conference (AiG) that is being held this week in Macau. But taking advantage of the anticipated growth is not trivial.
The sessions and the exhibitors at the conference repeat a theme that is common these days, which is to penetrate marketplaces like Asia it is very important to localize what you offer online gamers. And that doesn't mean simply translating some existing content for the Asian marketplace.
One major theme at AiG is that targeting the Asian marketplace successfully requires a focus on the games offered. Mahjong is perhaps the best example of a popular Asian game - it's hard to claim you are targeting Asian players if you don't promote and offer Mahjong or other games popular in this area of the world.
So, in honor of the AiG conference, this week's question asks if you promote Mahjong or any other Asian-centric games, and if the Asian marketplace is one you target or not.
Michael
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