I've always targeted Asian players, but UK-based Asian players who have English as a first or second language option. I chose to push games such as Sic Bo and Keno for that reason.
Having done some research into this market, though, I've found that while many UK land casinos and bookmakers have a large Asian clientele, it doesn't mean that they'll gamble online. They seem to prefer the social aspects of gambling and would rather spend a small fortune on an unregulated Roulette machine in a bookies than play it online at a reputable casino.
|