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Old 22nd-April-2008, 03:45 PM
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I'm in exactly the same position as you - same traffic, few conversions. Again, I thought that players would be attracted deeper into the site by the prospect of 1. Learn, 2. Practice, 3. Play for real, and I designed the site around that premise.

To agree with Simmo and WagerX, following the advice of one of my Aff managers I started placing a recommended section on the home page and this has helped with conversions, but only with the one featured site per month.

So I'm redesigning again, and I'll have links to all the casinos and bonuses placed prominently on the home page. It's not dumbing down, it's acknowledging that a lot of visitors (the ones we need, actually!) don't want to read reams of information, they just want to play. Let's give them what they want!
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