Helpyou, It's true that it's "not your problem" if the traffic doesn't convert, but I was trying to make the point that if for some reason your specific traffic doesn't convert well for the advertisers you have paying per click on your site they won't want to continue to do business with you.
That's the hard part about PPC. If you spend $10 on a PPC campaign and only make $4, then you will quickly stop the campaign.
That's all I was trying to say.
Good luck Helpyou. Let us know how it works out.
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