I said 50% new content, 50% updates for our GPWA/Casino City staff.
We currently have an editorial team with four members, with two part-time, so the equivalent of three people full-time. I'd say pretty much 100% of their effort is new content development in the form of news and other articles.
We also have a content research team that does research related to both land and online gaming. That group has about a dozen full-time employees. Most of their work is related to updating general information we already have to be current, but they also are involved in many research projects to gather new information. So I'd say 1/3rd of their work is gathering new information and 2/3rds is updating existing information. One example of new information gathering we are currently doing is building-level geocoding for all of the land-based gaming properties in the world so we can accurately show their locations on a map. Another example from this past year is gathering information about payment processing options for online gaming sites. An example of updating existing information is surveying online and land-based gaming sites for changes in the information we have about them.
Overall, that works out to be about a 50/50 split between content updates and new content development.
Michael
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