This is just my humble opinion but now that you have alot more content and out of the google sandbox, there is probably room to cut staff wages. Either by cutting hours to part-time or dropping the positions entirely. At this point it is probably more cost effective to outsource the work you need as long as you can find quality partners.
I know how tough it is on a growing business, theres never enough money for everything. But at $12/visitor I think in the long run it would be more profitable if you can hold out and see the true fruits of this investment.
If your running low on cash, you may want to seek more investors with a prospectus on the current earnings and growth/profit potential. This would be a way of "part selling" your business so you can still maintain a significant share of the business without entirely giving up on it. Otherwise you could seek a personal or business loan from the banks.
Have you done a full review of your advertising budget? After this many months, you should have enough data to know what is actually delivering a return on the dollar.
Lastly... I'm very very curious, could you tell us your site address?
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