There are some huge sites out there, run by companies with a large number of staff. These have been around for a while and rank very well in the search engines. They tend to cover up to several hundred casinos on their sites and fulfil the role of giving an overview of the market to potential players.
Small portal operators can't possibly compete with those sites, but we are able to give a more personal touch with possibly more in-depth, player-orientated reviews of a small number of casinos.
As always, think like a player, and give your visitors the kind of experience you'd like to find yourself. If you can seriously only track 10 casinos at the quality level you'd like, don't promote any more. As time goes on, you can weed out the under-performing casinos and replace them with new ones.
And for affiliate managers wanting 'pole position', ask them what they're prepared to offer in exchange. Why push them on page 1 when they're offering you the same as every other affiliate out there?
I like to rotate my 'featured' casinos on the home page as it gives visitors something to come back for. I'll push new properties and specific new bonuses and promotions. If my managers have nothing new to promote, I don't put them on page 1.
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