Quote:
Originally Posted by matted
Very helpful and makes me feel a little better about the exposure I'd get promoting this app...
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Matt,
It's extremely important to me that the application provide a very strong benefit to webmasters who promote it. I believe it will do that, and I welcome feedback to make sure that is the case. Some of this is hard to do in forums, so I would also welcome a phone conversation to discuss it in more depth. The benefits of the application to webmasters are not all obvious, and it will take us some time to enhance things to the point where all of those benefits are realized and clear to everyone.
But I would like to take a minute to explain one benefit I think those who promote it will receive that is currently in place. As you note, webmasters tend to have relationships with some programs, and to promote those on their websites. But their players will also go to other sites, and so with the Places I've Played application, those that do so will share that information with their friends, and in cases where their friends sign-up and the webmaster does not have an affiliate relationship, the webmaster cannot earn any affiliate revenue. And it is true that when this happens, if we have a relationship, we will use our affiliate code.
However, the back-end application we have built will also report to the webmaster all of the links and click-throughs to sites for which the webmaster does not have affiliate relationships. I think this is actually really valuable information for webmasters, because it provides feedback about where users they have referred to the application are playing with whom they don't currently have relationships. If you think the site is reputable, and many of your players are going there, then you should form an affiliate relationship and promote that site and capture the revenue that you were missing before from the players on your site. And I don't just mean the revenue missed through the Places I've Played application, I mean the revenue you are missing on your own website by not understanding what iGaming sites most appeal to your visitors that they find on their own through other sources.
So I believe feedback from the application will help webmasters evolve who they promote in a way that will have a long-term revenue benefit above and beyond revenue generated directly through use of the application. And I also don't expect us to make much money through first level referrals because I believe webmasters will be pretty quick to add programs if they find the visitors from their site are visiting other sites in significant numbers.
Michael