888 to acquire Wink Bingo for up to £59.7 million

[The Buzz]

888 has continued its expansion by agreeing to acquire Daub Limited’s Wink Bingo for an initial £11.0 million, with total payments that could reach £59.7 million.

The acquisition will give 888 control of several Wink Bingo brands including Posh Bingo and Bingo Fabulous.

From Gaming Intelligence:

"We are delighted to announce the Wink Bingo acquisition as an expansion of our B2C online Bingo footprint in the lucrative UK market,” said Gigi Levy, CEO of 888 Holdings. “The Wink team has a proven track record of excellence in marketing, CRM and execution and will be a great addition to our growing Bingo business. In addition the transaction is financially attractive and will be earnings enhancing."

[Anthony]

Seems like these mergers are happening with increased frequency. 888 and PartyGaming are on a shopping spree.