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  1. #1
    GPWA Dan is offline Former Staff Member
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    Default Affiliate Interview Series | GambleRoad

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    Age: 44

    Living in: Toronto, Ontario

    Favorite Food: Mediterranean cuisine

    Must Read Book: The 7 Habits of Highly Effective People, by Stephen R. Covey

    Sites:
    GambleRoad.com
    U20card.com

    When did you launch your sites?

    GambleRoad.com was launched in April 2001, during the good old days (without those Pandas and Penguins).

    How did you become involved in the industry?

    My exposure to the affiliate world started with my first website, where I promoted products that help people quit smoking. I ended up finding the online gaming niche through affiliate networks, forums, etc. I saw a huge potential in the online gaming industry so I pursued it. In the last 14 years, even with my experience in many different affiliate niches (like coupons and video-sharing), two original websites are still my major ones. At that time, I didnít know that it would become part of my life.

    How long did it take for you to start earning money?

    It didnít take that long to receive my first check. I donít remember exactly how long Ė but definitely within the first three to six months. And, after one year, I understood that this wasnít just a hobby anymore but a real business.

    You recently redesigned GambleRoad.com. Tell us about the redesign process. How much time did you spend on it? Are you happy with the results? And what impact has it had on your traffic and affiliate earnings?

    Thanks to my IT background and a number of years in the eMarketing world it was actually easy and fun to work on this project. The redesign took a few months to complete; the aim was to achieve a modern design and introduce a mobile version of the site. I am happy with the results, as the goal was to remain the best source for all things online gambling related.

    You recently began offering your players a new payment solution, the TruCash U20 Reloadable MasterCard. Could you tell us about what was involved in setting this up and whether it is proving to be an attractive payment alternative for your players? Are transactions using this new payment method accepted on both sides of the U.S.-Canadian border?

    Being in the online gaming industry, we all understand the importance of reliable payment solutions for programs, affiliates and players. In partnership with a group of Canadian financial organizations, we designed the TruCash U20 Reloadable MasterCard to give players the freedom to spend their money wherever they want with peace of mind, guaranteed by the industry-leading secure payment system. Itís a prepaid credit card accepted online and at millions of locations worldwide. At the same time, it acts as a personal debit card that can be used for purchases or ATM access. Our approach is very different from that of our competitors, as U20card.com offers a unique B2B custom-tailored solution specifically created for affiliate programs.

    Are you a one-person shop or are you part of a larger organization?

    Unfortunately I prefer to do everything by myself, but we know thatís impossible in the real world. So Iím left with no choice but to delegate some work to others.

    Describe your work environment. Do you work from home or in an office? If you work from home, how often do you get to see and interact with other people in the industry?

    I do work from home but that doesnít stop me from interacting with other people in the industry; whether at a lunch with an affiliate manager, chatting on the GPWA forum or meeting up at industry events.

    What traits do you look for in an affiliate manager? How about in an affiliate program?

    It is vital for me to do research before joining any affiliate program because this long-lasting relationship will make or break the revenue potential. For some programs, I still have the same affiliate manager I had five to seven years ago. When I am debating whether or not to join an affiliate program, my focus is on the reputation of the program, the people behind this program and how secure the payment process is. It is also mandatory that the affiliate program is accredited by the GPWA or similar.

    Whatís your preferred method of communication with affiliate managers? Do you like to talk on the phone, by e-mail or via Skype?

    My preferred method of communication is through Skype. With Skype, you are able to talk to anyone, anywhere in the world. And if you can't reach them, you can simply a leave message.

    What prompted you to join the GPWA? How has it helped you?

    The GPWA is a great source for all webmasters and affiliates as it provides a platform for sharing knowledge and ideas that are ultimately used to improve our understanding of this industry. The GPWA community is excellent, and I like spending my mornings going through the latest posts. I confess, I read more than I write. I plan to contribute more to the community Ė maybe that will be my New Yearís Resolution.

    What do you like about the industry?

    I like that there are endless possibilities to grow, and that you are a member of a global community.

    If you could change one thing about the industry, what would it be?

    I donít know how to fix this but one thing that bugs me in this industry is how affiliate programs can disappear with all of your players. The funny part is that the program will reappear after some time under another name, and sometimes the same people will ask you to join again.

    What do your family and friends think of your work as an affiliate?

    Itís hard to say exactly what they think, but so far no one is complaining.

    Do you gamble online? If so, what do you play?

    I like to sometimes play slots online. And I also donít mind spending a few bucks at a land-based casino.

    How long do you give yourself for answering e-mail?

    I try my best to answer within 24 hours, and I expect others to do the same.

    How do you manage your ďto-doĒ lists? Do you use any special software to help you out?

    Over the last 10 years, Iíve come to the realization that I cannot rely solely on my memory and thus I write things down. Thatís why all those Reminders, Calendars, Notes and MindMaps apps are all a must-have for me. Itís crazy to admit to yourself, but more and more, I realize that I am controlled by my iPhone and MacBook Pro Ė and that is one habit I cannot (nor do I want to) break!

    How much time do you devote to SEO and/or social networking in order to drive more traffic to your sites?

    We all understand the importance of social networking, and we try our best to be active on major social platforms. As for SEO, we try to align ourselves and follow the best SEO recommendations.

    Whatís the most difficult thing about running your sites?

    Probably lack of time. Whatís the best thing about running your sites? The best thing in this industry, no doubt, is being notified about "payment received" in my eWallet.

    What do you do to stay in shape Ė both physically and mentally?

    We have a beautiful trail behind our house where I like to take walks. Also, this year, I started going to yoga classes two times per week, and am doing my best to go to the gym at least twice a week.

    Whatís your favorite kind of coffee, and how many cups do you drink each day?

    My favorite kind of coffee is dark roast. But to be honest with you, I prefer juice or green tea in the mornings.

    If someone were visiting you, whatís the one place youíd definitely take them to see?

    I would take them to Niagara Falls, Ontario to see the Falls and to test their luck at the famous local casino.

    When you need to get as far away from work as possible, where do you go?

    I love back-country camping with my family and friends.

    Whatís your favorite vacation spot?

    Itís a simple answer: Anywhere in the Caribbean.

    Whatís your all-time favorite movie?

    Itís hard to pick an all-time favorite, but this past summer I enjoyed watching Suits (a USA Network TV series) on Netflix.

    If you could invite any five people, living or dead, to dinner, who would they be?

    Robin Williams, Jon Stewart, my wife, Warren Buffett and Steve Jobs.

  2. #2
    wolfie is offline Private Member
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    I always enjoy these interviews a lot. Great stuff.

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  4. #3
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    If I had to re-do my 5 people to dinner list, I would also invite Robin Williams.

    Great interview. Good to see some of the personality behind someone I've been working with for so long
    __________________
    Renee, Affiliate Program Manager
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    Best Affiliate Manager - CAP Awards 2008
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  6. #4
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    Great interview and website. I remember your site GambleRoad.com from way way way back
    Sweet Bet - Reviews of reputable online casinos, poker sites, sportsbooks & bingo halls
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  8. #5
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    AE-Stephen is offline Former AM
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    Great interview Oleg

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  10. #6
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    didi.playgrand is offline Former AM
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    Great Interview Oleg and a nice redesign of GambleRoad.com !

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    GambleRoad (13 September 2015)

  12. #7
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    Great Interview Thanks for your Humorous take on life as an affiliate

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    GambleRoad (13 September 2015)

  14. #8
    Excel.Shruthi's Avatar
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    Great interview!!

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    GambleRoad (13 September 2015)

  16. #9
    duwayne tropica is offline Former AM
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    Nice interview!!

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  18. #10
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    Good interview! Thanks.

    For some reason your U20card.com site isn't working for me and can't be found. I was going to have a look and see what it's all about.

    Is the URL correct?

  19. #11
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    Quote Originally Posted by didi.playgrand View Post
    Great Interview Oleg and a nice redesign of GambleRoad.com !
    ÷hm maybe i use a wrong url but i just see the WP twentyfourteen default theme?!

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  21. #12
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    Quote Originally Posted by eenzoo View Post
    ÷hm maybe i use a wrong url but i just see the WP twentyfourteen default theme?!
    I just tried and it worked ok for me. Nice theme!

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    GambleRoad (13 September 2015)

  23. #13
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    Quote Originally Posted by Renee View Post
    If I had to re-do my 5 people to dinner list, I would also invite Robin Williams.

    Great interview. Good to see some of the personality behind someone I've been working with for so long
    Thank you Renee! ... say HI to Celia please



    GambleRoad.com - Helping you earn winnings since 2001.
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  25. #14
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    Quote Originally Posted by Doolally View Post
    Good interview! Thanks.

    For some reason your U20card.com site isn't working for me and can't be found. I was going to have a look and see what it's all about.

    Is the URL correct?

    Thank you Doolally,

    LOL, we didn't realize earlier and now experiencing some trademark issues with Mastercard. Hope things will be resolved soon. Keep in touch!



    GambleRoad.com - Helping you earn winnings since 2001.
    Top online casinos, monthly promos, tournaments, jackpots and free casino bonus codes.

    @GambleRoad | Free.Online.Casino.Bonus | GambleRoadcom | Best.Casino.Games | + GambleRoad.com

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    Doolally (13 September 2015)

  27. #15
    Ejames is offline Private Member
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    Great interview. Sounds like you're enjoying life, It really is rewarding to turn a hobby into a business.

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