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    GPWA Aaron is offline Former Staff Member
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    Default Affiliate Manager Interview Series: A.J. Wiley | Face Up Gaming

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    Face Up Gaming takes a subscription-based approach to online poker, which allows you to serve the U.S. market without fear of any sort of legal action from the U.S. Department of Justice. Why did Face Up Gaming choose to provide online poker in this way?
    As you mentioned, there are some major legal issues here in the U.S. that make the subscription-based model the most viable option. Face Up Gaming is 100 percent legal and we will always stay within the letter of the law.

    Subscription-based poker rooms have been around for awhile. What makes Face Up Gaming unique in this niche?
    Live audio/video interaction so you can see and hear your opponent; league structure awarding $50k in cash and prizes every two months, up to $150k each month; publicly traded; U.S. based; all prizes transferable; no downloads; we work with local poker communities as well as large organizations . . . to name a few.

    Online gambling affiliates often get into the business with the hope that they will sign up a high-value player (or players) that will result in a big payday for them. Face Up Gaming, however, offers a maximum of $5 a month for players with Gold memberships. Why should online gambling affiliates promote Face Up Gaming?
    There are many types of poker players, and believe it or not, there are more blue-collar players out there than high rollers. We offer online gambling affiliates the opportunity to earn cash from subscribers who are apprehensive about depositing money into online gaming accounts. Many of the subscription-based sites don’t offer as much as we do, if anything at all. Successful online affiliates find ways to make money off of all their subscribers and we offer a way to earn a commission off of current non-depositors.

    Several U.S. states are now working toward providing a regulatory framework for traditional real-money online poker, and there is a possibility that a federal bill could pass in Congress. What are Face Up Gaming’s plans, should those plans come to fruition? Will Face Up Gaming continue to operate with a subscription-based model? Or will there be a more traditional online poker room feel down the road, if the regulatory environment in the U.S. allows it?
    We will provide a platform for both. When we started development we wanted to provide a service that suited all types of poker players. We are as flexible as you can be in this situation and depending on how the cards fall with the laws, we are in a position to offer our users and affiliates a place with Face Up Gaming.

    How much crossover is there between poker players who play in traditional online poker rooms and players who play in subscription-based rooms?
    With no place to go, many players who frequented the traditional online sites have joined a subscription-based site. Most poker players are very passionate and have to play. They have found a home with sub-sites. Exact numbers are hard to lock down but conservatively 40-45 percent.

    It's one thing to bring in new players to a site. It's another thing entirely to get them to stick around. What does Face Up Gaming do to retain players sent by affiliates?
    We host appreciation tournaments, offer the ability to join or create your own team, and league competition, to name a few. Members know what to expect when they come to Face Up Gaming, and at the same time they know we are going to make things interesting by keeping ourselves open to unique ideas and tournaments. We also offer incentive programs to members and affiliates that allow members to create unique tournaments of their own and put cash in their pockets.

    What do affiliates need to know about Face Up Gaming in order to effectively market the brand? What distinguishes the Face Up Gaming brand from other subscription-based poker rooms, both in terms of the player's experience and what you offer affiliates?
    Most sub-sites don't really have an affiliate program and if they do, they offer less than Face Up Gaming offers. We offer monthly recurring payouts, a sub-affiliate program and more functionality for players to experience. Affiliates also get an offline bonus through our incentive program, which brings cash and prizes directly to the affiliate while also offering the players of the affiliate a private free roll exclusive to that affiliate.

    Describe the office culture at Face Up Gaming. If there were a fly on the wall, what are some of the topics of conversation it'd hear about at the water cooler?
    If you were a fly on the wall, you would have no idea who is who. We call each other “Brother” and “Sister.” When a name is called out it is shortened to “Al” or “Fill.” A multitasking, hard-working group that is like a family in the truest sense of the word. Pictures of our families and Frank Sinatra.

    What do you know about the industry now that you wish you’d known when you first started?
    When I started in this industry, it was undiscovered country, really. A lot of trial by fire. I had to create programs and incentives with no way of knowing what would work. Now I know what works, and having that knowledge from the beginning would have been very beneficial.

    How do you ensure that payments are sent out on time? And when do your payments go out?
    Affiliates are paid each month on the 15th. We generate a list and we currently pay by means of check or PayPal. Affiliates have access to a back office where they can choose payment options and min. payout. The affiliate back office also provides up-to-the-minute updates on commissions. If there is ever an issue or question, the affiliate manager is easily accessible. Members are paid out when they claim their prize and receive payment within 30 days.

    Where do you think the industry will be in five years?
    With some of the things we have done and have coming down the road, I believe the industry will offer twice as much as it does today. There is no shortage of poker fanatics, and with technology getting better and better the sky is the limit. I see larger payouts and online gaming easing the workload for dealers at casinos in some cases.

    You grew up in California and went to college at San Diego State. Do you still live in California?
    I reside in Sunny Florida. San Diego is one of the most beautiful places on earth and the surf is much better there. I look to get back there in the future.

    If someone from out of town were to visit you, where is the one place you would have to take them?
    City Walk.

    What’s the best movie food?
    Nachos.

    What is the last book you read? Did you enjoy it? And did you read it on an e-reader? Or do you need to have a copy of the physical book in your hand?
    Championship Tournament Poker, by Tom McEvoy. I always enjoy his books since they are easy to read for every type of skill level. I have a physical copy of the book autographed by him. Reading Sweetness: The Enigmatic Life of Walter Payton right now and I am almost finished with that one.

    What is your favorite movie?
    Boondock Saints.

    If you had a theme song, what would it be?
    "Welcome to the Jungle" – Guns N' Roses.

    If you could go anywhere on vacation, where would you go?
    The Mayan temples in Mexico.

    If you could have dinner with three other people, living or dead, who would they be?
    Frank Sinatra, Walter Payton and Shannon Elizabeth.

    What would you do if you just inherited a pizzeria from your uncle?
    Make whatever improvements I could but keep his style there and keep it in the family.

    What are three things that no one knows about you?
    I was adopted, I love to write poetry and I am afraid of heights.

  2. #2
    Renee's Avatar
    Renee is offline Sponsor Affiliate Program
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    Quote Originally Posted by GPWA Aaron View Post
    If you had a theme song, what would it be?
    "Welcome to the Jungle" – Guns N' Roses.
    \nn/
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  3. #3
    Maria F is offline Former AM
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    Hi A.J,

    Thank you for sharing

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