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He can get you a lunch date with a Playmate Its Lee from PartnerLogic!

Age: 31
Hometown: London
Favorite food: Pizza
Favorite quotation: The pen is mightier than the sword.

When did you first become interested in the online gaming industry? And why?
I literally fell into the gaming industry around 10 years ago after college, starting my career at the Rank Group, a land-based gaming operator of casinos and bingo halls in the U.K. Moving into online was a natural progression for me.

Playboy Gaming (Casino and Poker) are fairly unique in the industry in that they have brick-and-mortar tie-ins to their promotion. How important are these tie-ins like Playboy TV subscriptions and visits to the Playboy Mansion for attracting players? Are they the main selling point, or is the weight of the Playboy brand more important?
I think both have their merits in attracting players. The Playboy brand is world famous and brings credibility, which players look for. The loyalty program, where you can trade bunny money points in for anything from a Playboy TV subscription to a money-cant-buy experience such as having lunch with the Playmates at the Playboy Mansion, will appeal to most of the male population.

InterCasino is one of the most prominent brand names in online gaming. What makes it different from the other casinos and poker rooms out there?
I think there are a number of factors that set us apart from the competition. First, we are the pioneers of online casino and are known as the oldest and most trusted casino around. Secondly, we continually come up with innovative games and promotions to keep us at the forefront of the market. This has been shown over the last couple of years with deals with Marvel and more recently Street Fighter. Third, we put our customer first. With an award-winning 24/7 call center and a CRM program second to none, we ensure that when players play with us they stick around. This experience can only be good news for the affiliate with our lifetime guarantee.

InterCasino is also one of the groups that has gone out and advertised on U.K. television. How has that gone? Did the ad campaign help affiliate marketers? And if so, how?
The TV advertising has worked very well from a creative, branding and acquisition perspective, and its no coincidence that new users across the board including SEO and affiliates have increased.

In your experience, what are the key differences between marketing online casinos vs. online poker?
I think from an acquisition perspective it is far easier to attract people to play poker rather than casino due to the image it has attracted over the last couple of years. However, both are very similar in that you have to offer the right games to attract the players.

What are some unique things that you've seen work for some affiliates that you would like others to try?
That would be giving our secrets away!

In an industry where everyone's inbox is always overloaded, e-mail management and organization is a critical skill. How do you manage your e-mail? What tips can you share?
First, I have a team that specialize in different areas, so this helps in allocating e-mails to the right team member who has experience in answering them. I structure my days so I spend the first half of the morning checking e-mails, following up, etc., and have weekly meetings with my team to ensure they are aware of what is going on in the business and resolving any issues. I am fortunate to be supported by a dedicated team who are very professional and can be trusted to get on with the job, which in turn gives me the opportunity to ensure we move forward in the right direction.

What reporting statistics do you offer that affiliates won't find at other programs?
Our stats are very similar to many other programs; however, the one thing I will say is that we are always accommodating in providing any stats that affiliates feel will help them.

What are your three keys to success for an affiliate?
Know the products you are promoting. Have a clean site that is easy to navigate. Run your site full time to reap the full benefits.

Whats the first concert you attended in person?
Oasis.

What's the last book you read? What did you like about it?
1984 The observations made by Orwell decades prior to when the book was set and how some of them are so similar to what we have now.

Weve interviewed several affiliate managers, and almost all of them say trust is the critical component of a good affiliate-affiliate manager relationship. What steps do you take to make sure you build up that trust right in the beginning of the relationship?
The first thing is to be open and honest to the affiliate from the first e-mail, call or meeting. Let them know how the program works, what the benefits are and ensure they are 100% confident in your program and ultimately in you as their account manager.

Besides trust, what are the keys to a good relationship with an affiliate?
Honesty at all times, availability and flexibility. Having a sense of humor always helps as well.

What songs are currently on your iPod (or mp3 player)?
I like anything from Kanye West to Eva Cassidy to Oasis, so it all depends on what mood Im in.

If you were casting a movie in which you played the lead role, and you had your choice of anyone in the world, who would you pick to play your romantic interest?
Uma Thurman.