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  1. #1
    casinocitymatt's Avatar
    casinocitymatt is offline Public Member
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    Default Affiliate Manager Interview Series: Marcela - ChipLeader.com (Absolute/Ultimate Bet)



    In this weeks Affiliate Manager Interview Series we talk with Marcela, Affiliate Manager for Absolute and Ultimate Bet. These fun and informative question and answer sessions are an opportunity to get a personal feel for the people who run the affiliate programs, and we hope they will foster rewarding and productive relationships between GPWA members and sponsors. Please Welcome Marcela!

    Could you tell us a little bit about Absolute Poker and Ultimate Bet?

    I work for www.chipleader.com and we are an affiliate marketing company that manages both Absolute Poker and Ultimate Bet. It's a one-stop shop for all of your affiliate needs for AP and UB – anywhere from marketing and promotions to banners, and most importantly only one back end. Affiliates need one log-in to access all of their stats for either brand. AP and UB are now two of the largest sites remaining in the U.S. and are committed to staying there, which means that an affiliate’s lifetime value from their players is going to be higher with AP/UB than anywhere else. Our commitment to staying in the U.S. will allow any affiliate to continue to make revenue from their players.


    Since passage of the UIGEA – what has changed and how have Absolute Poker and Ultimate Bet adapted?

    What has changed is that it has made it more difficult to work with merchant processors. However, I am excited to report that we were prepared for this, which is why an affiliate's players will have a much higher probability of being able to deposit at AP/UB than with another site in the U.S. We have the best processing in the industry. There is nothing more frustrating for an affiliate and their players than when they can't deposit their money and play.


    How do you approach working with portal webmasters?

    Carefully. When working with webmasters you can't just "wing" the conversation. You need to have a strong understanding of the business.


    What percentage of your business is directly attributable to affiliates?

    Upwards of 39%.


    What has the withdrawal of Neteller meant to the industry and to Absolute Poker and Ultimate Bet?


    Well, it certainly didn't make things easy. Neteller was supposed to give 3 months’ notice of their departure. We were given 20 hours. The most painful issue with Neteller’s leaving the industry is that the cost of processing deposits has skyrocketed.


    What do you hope to accomplish being a GPWA sponsor?


    As a sponsor we hope to get the word out that we have launched our new company, www.chipleader.com, which is a merger of the affiliate programs for Absolute Poker and Ultimate Bet. It is also to let everyone know that we are committed to the U.S. market.

    What advice would you give to new would-be gaming affiliates?

    When you sign up as an affiliate, make sure you develop a relationship with your affiliate manager. It's great to have a relationship with someone who can help you grow your business.


    What makes Absolute Poker and Ultimate Bet unique?

    We have incredible software, which provides a great user experience.


    What do you see as the most essential things that poker affiliates should be doing today to achieve long-term success?

    They have to treat their relationship with the poker room they work with as a partnership. It takes both parties to create success. One cannot grow without the other. So, get involved with your affiliate manager and work with him or her to help promote and grow your site.


    What is your Favorite Sports?

    “I’m not really into sports. Hmmm . . . soccer, when Costa Rica plays. I like dancing better!”


    What is your Favorite Travel Destination?


    “I love traveling, so there’s something about all the places I’ve been to that I like. We had an appreciation trip for our top-performing affiliates at the Atlantis Resort in the Bahamas. It was paradise!”
    Matt

  2. #2
    WinYourWayKyle is offline Private Member
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    Thanks for the interview Matt.

    But, I just wanted to point something out. UltimateBet; isn't the affiliate program for Ultimate Bet Poker Room done by Income Access?

    Maybe there are two affiliate programs for UltimateBet. Would someone be able to clarify this for me. I use Income Access as one of my affiliate programs, and they do promote Ultimate Bet.

    Maybe someone could let me know what the deal is here?

  3. #3
    casinocitymatt's Avatar
    casinocitymatt is offline Public Member
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    Hey Producer! I will try to get Marcela to post to clear things up.

    Thanks!
    Matt

  4. #4
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    Default Ub

    The Ultimate Bet through IA is the same card room.


    UB is taking the affiliate program in-house completely. We are only using I.A. for their tracking and payment software at the moment.


    In a few months we will convert to the UB software.


    Thanks,


    Marcela

  5. #5
    WinYourWayKyle is offline Private Member
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    Hey Marcela,

    Thanks for clearing that up. I look forward to working with you, and look forward to everything being "in-house".

    Ultimate Bet is an awesome card room... I play there on a frequent basis.

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