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  1. #1
    GPWA Abby is offline GPWA Editorial Staff
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    Default Affiliate Manager Interview Series - Srdjan Kapor - BitStarz Affiliates

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    (This interview was originally published in the November 2017 issue of the GPWA Times Magazine.)

    How did you get into this line of work? What have some of your biggest challenges been as an affiliate manager?
    Before I came to BitStarz, I was a product owner at AskGamblers. Looking back now, I think being on another side of the business enabled me to get into all aspects of the industry and really helped me understand the needs of affiliates Ė and therefore helped me feel more comfortable in my new role, as well. Of course, switching sides is always challenging. For example, although I love talking with people, after a more-or-less quiet job, I'm still coping with getting used to around-the-clock communication.

    BitStarz puts a big focus on bitcoin. Can you explain the advantages of bitcoin versus other currencies? Do most players use bitcoin at the casino?
    The biggest advantage of using bitcoin is that you can deposit and withdraw your money almost instantly. It still comes down to the casino to process the withdrawals, which we at BitStarz do within 10 minutes, on average Ė which is unheard-of in many other casinos. This means that bitcoin is the fastest and most convenient payment method.

    When it comes to BitStarz, we shouldnít forget that we are also very generous with bitcoin bonuses. At BitStarz, you can get up to 5 BTC in deposit bonuses, plus 200 free spins as part of the welcome package. The currency equivalent in USD right now is about $10,000, which speaks for itself; itís an incredible value.

    As the front-runner bitcoin casino out there, we can proudly announce that a majority of players in the casino prefer to play with bitcoin.

    Do you personally use bitcoin? If so, what do you like about it?
    Yes, I have also become one of the bitcoin "hodl" guys. ("Hodl" is an expression for bitcoin holders, true fans that believe in the bright future of bitcoin and its value, so they "hodl" it instead of selling shortsightedly). The fact is that now, with Bitcoin taking over and becoming mainstream, a lot of countries are about to recognize it as a currency, so Iím sure that it will become even more valued and stay here for a long time to come. Bitcoin definitely better meets the needs of contemporary people: it's digital cash, you can hold it on your phone or computer, and you can have your credit card attached to a bitcoin account. Also, you can send and receive bitcoin regardless of the country youíre in without any limitations.

    Affiliates with BitStarz can earn anywhere from 25-40% revenue share. Why did BitStarz decide on this commission model?
    We are one of the best-converting casinos, and we really believe that the most satisfying relationship with an affiliate is maintained through their keeping a fair piece of the revenue share. We also have no negative carryover, so affiliates are pretty much covered by this model.

    We believe win-win situations to be the best long-term business model, which is a great definition of the rev share-style practice.

    Do affiliates typically prefer receiving their commission in bitcoin, as well? Or do they go for more traditional currencies?
    For the time being, it is more or less evenly split. For some affiliates, it makes no difference whether they get the commission in USD or EUR, or convert their bitcoin afterwards. However, it made a lot of difference for the ones that decided to "hodl" one year ago, since they have earned more than four times their money by keeping the bitcoin! This being said, I would like to point out an important related feature: the statistics undoubtedly show that fiat affiliates who introduced bitcoin significantly increased their commissions, because they attracted the players who wanted to use bitcoin but had not been able to do so Ė a notion definitely worth considering.

    Do you play casino games? If so, which are your favorites?
    We recently added one of my favorite providers, Thunderkick. Their slots are always so innovative, outside-the-box and cutting-edge. My favorite slots are Esqueleto Explosivo and Barber Shop Uncut.

    Describe your role in regards to affiliates. How much of your traffic is attributable to affiliates?
    As I mentioned, we greatly appreciate the affiliate contribution to the growth of BitStarz. I am happy to say that BitStarz has developed an easily recognizable brand, with loyal players who value all the amenities we offer. Therefore, I consider it obvious that we rely on other marketing sources as well. My responsibility as an affiliate and marketing manager is to find the magical balance between these two.

    How do you make sure payments are sent out on time? When do those payments go out?
    We pride ourselves on being one of the promptest casinos in terms of payment. As already pointed out, we believe in fair play, so we do our best to find the means to stick to our given word. Therefore, although the agreed timeline for payouts to affiliates is from the 1st to the 5th of the month, we almost always send it on the 1st. And it could not possibly get any faster than that.

    How does BitStarz retain players sent by affiliates?
    BitStarz was made by casino players, so we really know how to take care of them. In case anything goes wrong, we have our Support Heroes, who provide 24/7 casino support. Many players appreciate the support so much that they sometimes just stop by for a chat. Having the best rank on AskGamblers (10 of 10) is a trustworthy proof of this statement and the overall quality of the casino.

    We are totally aware that things can easily become boring, so we try to spice them up by offering bonuses (like Monday reloads and Wednesday free spins), tournaments (such as Table Wars, Slot Wars and Extra Wars) and various other promotions.

    How does your typical work day play out?
    It always starts with a cup of hot coffee and with checking all communication channels, like e-mail, Slack and Skype. Once I get online, I get in touch with any affiliates who are having difficulties and answer their questions. This is usually followed by checking stats in our admin panel. Only then, when I make sure that everything is working well, do I continue with different ongoing projects Ė and I never quite know where they could lead me.

    What's the office culture like at BitStarz?
    We are a 100% online company, so "the office" is a pretty relative category at BitStarz. Of course, that doesnít mean that we do not communicate and hang out with each other, only that we do it on Skype or Slack. Most of us move a lot, every three months or so. I also consider myself a kind of a digital nomad. The advantage of having a team that is spread over four continents, like we do at BitStarz, is definitely that you are able to have a lot of different insights and you never get bored with people you work with Ė who are all, by the way, really friendly and helpful. In addition to that, we have team-buildings in exotic locations, so I would say that itís a perfect mixture of individual and team work in perfectly selected locations.

    Have you attended any affiliate conferences?
    I just got back from Amsterdam! BitStarz affiliate team members generally attend most of the iGB conferences Ė and others, as well Ė and we find them very useful. You meet your partners there, and sometimes itís faster and easier to make a deal when you have face-to-face contact. I believe the most productive one is the London Affiliate Conference, since it is the biggest, but I personally prefer Berlin, because I like the city's vibe.

    What would you change about the industry, if anything?
    I see that the industry is changing for the better every year. First and foremost, I am very satisfied to see that good casinos are still on top and that the ones that use unethical practices are being blacklisted by the broader casino community. We are also witnessing the industry gravitate toward bitcoin, in accordance with global tendencies. I would, however, like to see some changes, mostly in regards to new types of games that should be introduced in next few years. For example, although slot games are traditionally popular among both players and casinos, we expect some minor changes that would bring them up to higher levels of gamification. Also, we could use the enormous potential of VR that is being wrongfully neglected.

    Where do you think the industry will be in five years?
    Bitcoin players will account for a majority of all online players, ha ha. Jokes aside, although bitcoin is bringing some positive changes into several aspects of the industry, we will definitely have to face some challenging ongoing trends. The most challenging is certainly the stricter and all-round regulation of gambling that a lot of countries have enacted recently or are just about to enact. The other challenge, although not so difficult, is the ubiquitous transition to iOS and Android apps, which will possibly prevail over other types of gaming.

    If you could go anywhere on vacation, where would you go?
    I would always choose someplace with sunny beaches, definitely somewhere on the Mediterranean. However, I would also really like to visit Japan, because I have always imagined it as a kind of glimpse into the future.

    What was the last book you read? Do you prefer using an e-reader or a physical book?
    I am very old-school when it comes to books. Maybe itís because I am working online all the time, so it's refreshing to use paper for a change. I just recently finished A History of the World in 6 Glasses, by Tom Standage. It offers a really interesting view on history through the beverages that were dominant in different times. I recommend it to anyone seeking an interesting way to spend a few relaxing afternoons.

    Do you prefer surfing the web via desktop, laptop, mobile phone or tablet?
    All of the above! OK, maybe desktop just a bit more, because of the wider screen. I am a man with glasses, after all.

    Whatís your favorite movie?
    Oh, this is a tough one! If I have to pick just one, I think I would go with The Matrix. For me, it represents the paradigm of our time, being more contemporary now than ever before. With all of us being embedded in social networks that connect us, I canít help but sometimes wonder if we are really living in the Matrix.

    If you could have dinner with three people, living or dead, who would they be?
    I feel that I would enjoy the company of the following gentlemen: Nikola Tesla, for the veil of secrecy that is still keeping us from understanding his genius; Satoshi Nakamoto, to maybe share some top information about his ingenious idea; and John Oliver, to spice things up with his brilliant humor. Of course, I would prefer to have them over dinner at the same time, because you never know what could come out of that great synergy.

    Name three things that people reading this magazine donít know about you.
    1. Well, to start with a bit of self-promotion: I used to work for two startups that were sold for multimillion-dollar amounts. Iím not saying I had anything to do with that, but the readers are free to make any conclusions of their own!
    2. This could be one of the reasons why I feel so natural working online: I have changed more than 25 addresses in four countries on two continents during my not-so-long lifetime.
    3. The third thing is maybe not of such of great importance for my career, but it was definitely something I will never forget. A few years ago, I got the chance to play a football match in Juventus Stadium in a Juventus jersey! It was awesome!

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  3. #2
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    wonderpunter is offline Private Member
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    Great interview, a couple of Q's whatever happened to getting the affiliate stats back? the old system was so much better the whole we just show you how much you make number doesn't really fit in, it's hard to judge conversions, value and ROI I like to keep track of deposits, players, withdrawals and such not having any of this info on hand keeps positioning low on my site.

  4. #3
    Srdjan.BitStarz's Avatar
    Srdjan.BitStarz is offline Sponsor Affiliate Program
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    Hey mate,

    Thank you for your comment.

    SoftSwiss affiliate platform, the one we are using is 100% accurate and instant (affiliates can check visits, registrations and deposits instantly in affiliate statistics as they are happening). We found this feature really important and crucial for our affiliates. We are waiting for a new upgraded version of their system which should have all mentioned statistics. Once we test this version and become 100% sure it works perfectly we will use the new one.

    Srdjan, BitStarz

    Quote Originally Posted by wonderpunter View Post
    Great interview, a couple of Q's whatever happened to getting the affiliate stats back? the old system was so much better the whole we just show you how much you make number doesn't really fit in, it's hard to judge conversions, value and ROI I like to keep track of deposits, players, withdrawals and such not having any of this info on hand keeps positioning low on my site.

  5. The Following User Says Thank You to Srdjan.BitStarz For This Useful Post:

    vtyunby65 (1 March 2018)

  6. #4
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    sweetbet is offline Private Member
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    I wonder who the real Satoshi Nakamoto actually is, and how much Bitcoin he currently holds.
    Sweet Bet - Reviews of reputable online casinos, poker sites, sportsbooks & bingo halls
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    Google it lol

    Will be in touch BitStarz
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