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  1. #1
    Connie B's Avatar
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    Default Affiliate Manager - Question for Affiliates

    Hi,
    I hope everyone is doing well!
    My name is Connie Burstin and have been involved with the online gaming industry since 1999.
    Since that time, I have helped develop different affiliate programs either in-house or as a consultant.

    After a few years, I have decided to come back to the gaming industry and hopefully help with the development of new or current affiliate programs and of course the business growth from affiliates like you

    In order to make the transition easier, I have a question for you.

    Question: What are the qualities/skills you look for in an affiliate manager?

    Looking forward for your reply.

    Cheers,
    Burstin Marketing Group Inc.

    Services:

    * Copywriting
    * Human Translation & Localization
    * Creative Services
    * Marketing Consulting

    Products:
    * www.excelife.ca


    Gmail: cburstin@gmail.com
    Facebook: Burstinmarketing
    --

  2. #2
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    Default Affiliate Manager - Question for Affiliates

    To be helpful and not "put our brand in the main pages"

    To give personalized codes (name of our website ) for specific and exclusive promotions.

    Provide content ( can be about a great winning wager that some player won ) so we can build more pages talking about the brand etc

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  4. #3
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    - Trustworthy
    - Easy to contact
    - Not pushy
    - Pays on time without excuses or trying to hold commissions hostage in return for more exposure or traffic
    Sweet Bet - Reviews of reputable online casinos, poker sites, sportsbooks & bingo halls
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  6. #4
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    Quote Originally Posted by sweetbet View Post
    - Trustworthy
    - Easy to contact
    - Not pushy
    - Pays on time without excuses or trying to hold commissions hostage in return for more exposure or traffic
    +1

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  8. #5
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    Great question and glad you asked.

    I hate endless e-mails and questions and they should try to provide as much information or ask as many questions as possible upfront. Endless e-mails quickly loose my interest. Asking to be placed on the front page is always nice to ask for but don’t expect it, it is usually earned and not paid for. When affiliates ask questions a quick response is appreciated while the subject is hot. Don’t be too pushy or demanding ,… affiliates are the customers and can work for you. Answer questions and don’t just provide a link to the terms and conditions, I have already read them!

    As affiliates we want to help and promote but it goes both ways … what can YOU do to help us to promote other than just the basics!

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  10. #6
    MMM
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    Default

    I remember seeing a great thread about it, but can't find it now. Maybe one of the mods can place the link here.
    Best casinos to play slot machines online for real money. Reviews of best Real Money Casinos online.
    Check OnlineBlackjackExplorer for ratings of the best casinos to play blackjack online. Which games offer the lowest house edge, as well as free blackjack games, live dealer and mobile blackjack sites.

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  12. #7
    Rommel_BCA is offline Non-sponsor Affiliate Program
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    Hi Connie B!

    I am not an affiliate but I handle an affiliate source site wherein we connect bitcoin affiliates to bitcoin-accepting operators and vice versa. I just want to say thank you for asking this question because we could learn from the answers. This would help us assess if our partner operators have the qualities that affiliates look for.

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  14. #8
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    Hey Connie!
    Great question, I think these 2 topics will also come in handy (they were very useful to me):
    /forum/what-makes-good-affiliate-manager-219585.html
    /forum/what-annoys-you-most-affiliate-216248.html

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  16. #9
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    Great topic! Subscribed and learning

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    The biggest gripe I have is on late payments.. as good as most managers are, when it comes to late payments or non payments very few are transparent ..

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  20. #11
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    Good question. In my opinion:

    - Be to the point and transparent: i don't like affiliate managers making a lot of bla-bla to not answer questions. Or asking a bunch of questions. Just tell about which casino we're talking instead of endless questions what sites I have, how I drive traffic, etc
    - Be quick: I hate it when I get a message that a casino stopped a week ago accepting customers from country X or that I have to find out myself that bonus offers or payment methods changed.
    - Be realistic: I don't even react anymore if affiliate managers from very average brands are in a pushy way demanding top positions. Top positions have to be earned. This also includes that affiliates manager should do their homework. It makes no sense at all pushing for exposure for example at a Belgian website without a Belgium license. Not even with bla-bla like "We are going for a license, etc". Don't be pushy for more exposure if there's no reason to do so.
    - Be fair: don't come up with an offer to not keep the offer. Or with lies why payments are not made.

    I think most people see this as business, especially with affiliate managers moving from one program to another. A good program, is a good program, but the wrong affiliate manager can destroy the picture.
    Last edited by Triple7; 3 June 2017 at 10:41 am.

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  22. #12
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    Default

    Hi All,

    Thank you for all replies.
    So far we have:

    1. To be helpful and not "put our brand in the main pages
    2. To give personalized codes (name of our website ) for specific and exclusive promotions.
    3. Provide content ( can be about a great winning wager that some player won ) so we can build more pages talking about the brand etc
    4.- Trustworthy
    5.- Easy to contact
    6.- Not pushy
    7.- Pays on time without excuses or trying to hold commissions hostage in return for more exposure or traffic
    8.- I hate endless e-mails and questions and they should try to provide as much information or ask as many questions as possible upfront.
    9.- Endless e-mails quickly loose my interest.
    10.- Asking to be placed on the front page is always nice to ask for but donít expect it, it is usually earned and not paid for.
    11.- When affiliates ask questions a quick response is appreciated while the subject is hot.
    12.- Donít be too pushy or demanding ,Ö affiliates are the customers and can work for you.
    13.- Answer questions and donít just provide a link to the terms and conditions, I have already read them!
    14.- The biggest gripe I have is on late payments.. as good as most managers are, when it comes to late payments or non payments very few are transparent
    15.- Be to the point and transparent: i don't like affiliate managers making a lot of bla-bla to not answer questions. Or asking a bunch of questions. Just tell about which casino we're talking instead of endless questions what sites I have, how I drive traffic, etc
    16.- Be quick: I hate it when I get a message that a casino stopped a week ago accepting customers from country X or that I have to find out myself that bonus offers or payment methods changed.
    17.- Be realistic: I don't even react anymore if affiliate managers from very average brands are in a pushy way demanding top positions. Top positions have to be earned. This also includes that affiliates manager should do their homework. It makes no sense at all pushing for exposure for example at a Belgian website without a Belgium license. Not even with bla-bla like "We are going for a license, etc". Don't be pushy for more exposure if there's no reason to do so.
    18.- Be fair: don't come up with an offer to not keep the offer. Or with lies why payments are not made.

    Burstin Marketing Group Inc.

    Services:

    * Copywriting
    * Human Translation & Localization
    * Creative Services
    * Marketing Consulting

    Products:
    * www.excelife.ca


    Gmail: cburstin@gmail.com
    Facebook: Burstinmarketing
    --

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  24. #13
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    Its sounds like a clichť and most likely is but it’s true. The best affiliate managers need to fully understand the industry its pitfalls and its highs, in most cases the affiliates themselves know more about the industry than some affiliate managers and we need to be humble enough to know this to be true and listen to them.

    It’s important to have some sort of personal relationship with affiliates, Yes, it’s a business relationship and they are our business partners but it’s not all about business all the time, affiliates have families and lives outside of the business just like we do and we need to step back from time to time and just speak to them on that level. Get to know them and in some cases even become their friends.
    Stop banging the 'Give us more ' drum continually Instead try work more closely with them to maximise the opportunities out there and there are plenty.

    Overall a good affiliate manager should have at least some if not all these traits


    • A good attitude
    • Responsive
    • Good negotiation skills
    • Sensible
    • Transparent
    • Honest

    The most important quality of a good affiliate manager to me is facing up to issues and acknowledging if there is a problem. Never run and hide, if it your fault fix it and if not point out the facts and resolve it. Too many affiliate managers these days pass the buck, play dumb, or refuse to acknowledge a problem and this ultimately always leads to more tension and unsatisfactory resolutions. It’s up to us to resolve any conflict in the most amicable way for both our companies and affiliates.

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  26. #14
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    A fast response when issues arrive is hugely important for me.

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    Don't have a team of affiliate managers that all use the same name, like Tony, and aren't each assigned to a specific affiliate.

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  30. #16
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    - Trustworthy
    - Helpful
    - Easy to contact
    - Transparant

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  32. #17
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    1. To be helpful and not "put our brand in the main pages
    2. To give personalized codes (name of our website ) for specific and exclusive promotions.
    3. Provide content ( can be about a great winning wager that some player won ) so we can build more pages talking about the brand etc
    4.- Trustworthy
    5.- Easy to contact
    6.- Not pushy
    7.- Pays on time without excuses or trying to hold commissions hostage in return for more exposure or traffic
    8.- I hate endless e-mails and questions and they should try to provide as much information or ask as many questions as possible upfront.
    9.- Endless e-mails quickly loose my interest.
    10.- Asking to be placed on the front page is always nice to ask for but donít expect it, it is usually earned and not paid for.
    11.- When affiliates ask questions a quick response is appreciated while the subject is hot.
    12.- Donít be too pushy or demanding ,Ö affiliates are the customers and can work for you.
    13.- Answer questions and donít just provide a link to the terms and conditions, I have already read them!
    14.- The biggest gripe I have is on late payments.. as good as most managers are, when it comes to late payments or non payments very few are transparent
    15.- Be to the point and transparent: i don't like affiliate managers making a lot of bla-bla to not answer questions. Or asking a bunch of questions. Just tell about which casino we're talking instead of endless questions what sites I have, how I drive traffic, etc
    16.- Be quick: I hate it when I get a message that a casino stopped a week ago accepting customers from country X or that I have to find out myself that bonus offers or payment methods changed.
    17.- Be realistic: I don't even react anymore if affiliate managers from very average brands are in a pushy way demanding top positions. Top positions have to be earned. This also includes that affiliates manager should do their homework. It makes no sense at all pushing for exposure for example at a Belgian website without a Belgium license. Not even with bla-bla like "We are going for a license, etc". Don't be pushy for more exposure if there's no reason to do so.
    18.- Be fair: don't come up with an offer to not keep the offer. Or with lies why payments are not made.
    19.-A good attitude
    20.-Responsive
    21.-Good negotiation skills
    22.-Sensible
    23.-Transparent
    24.-Honest
    25.- Trustworthy
    26.-- Helpful
    27.- Easy to contact
    28.- Transparent


    Thank you for all the replies

    I will be attending the affiliate conference in Amsterdam from July 11th to July 14th.
    If you are an affiliate and would like to meet, please send me an email to info@burstingroup.com

    http://www.gpwa.org/forum/affiliate-...ce-232180.html


    Cheers,

    Connie
    Burstin Marketing Group Inc.

    Services:

    * Copywriting
    * Human Translation & Localization
    * Creative Services
    * Marketing Consulting

    Products:
    * www.excelife.ca


    Gmail: cburstin@gmail.com
    Facebook: Burstinmarketing
    --

  33. #18
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    Quote Originally Posted by sweetbet View Post
    - Trustworthy
    - Easy to contact
    - Not pushy
    - Pays on time without excuses or trying to hold commissions hostage in return for more exposure or traffic
    Would you please expand on the not pushy part?

    Here's what I'd mainly like to learn:

    1. Do you read aff newsletters at all? Of course, some of those will contain critical information, like adding / removal of target countries, payment methods, etc. But some will just say new landing pages or banners available. What frequency of newsletters do you find useful, and at which point you feel it's spam?
    2. Do you think a good personal approach which establishes trust beats any offer? As in, if the manager is someone who I trust, I'll settle for a lower commission?

  34. #19
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    You didn't ask me, but pushy affiliate managers are bothering to me too, so an answer from me.

    Pushy to me means affiliate managers trying to get more exposure while there is absolutely no reason to do so. The biggest bother is non-converting programs or program with almost zero retention that are asking all the time for better positions or even stating that they need better positions to show a better conversion and retention.

    1. It depends. Some newsletters, I always read, because I know the brand usually has interesting or useful things to tell. Other newsletters are scanned by me and newsletters of some brands are deleted, because I know they have absolutely nothing interesting to tell. Interesting things, I can't receive them enough. Daily wouldn't even bother me. If it's not interesting, even once a year is too much.

    2. That also depends. Of course, it's good to know with who you're talking, but I don't see the sense of having telephone calls or meetings with people I will not work with. I would not settle a lower commission if I trust someone. Trust should be the base. If I don't trust someone, I simply do not work with them if possible.

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  36. #20
    rob9brown is offline Non-sponsor Affiliate Program
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    Great stuff Connie B and to all who put their input.
    I too as an Account Manager have learned a few new points, appreciate it!

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