Affiliate question, one word answer only

[Betpartners]

Ok i know for some this will be real hard, if it was me i would find it almost impossible but i am looking for one word only or one phrase.

No explanations, no reasoning nothing

Just one single word/phrase

The question is this

In an affiliate program what is the first thing you look for, not most important but the very first thing.

Remember just one word/phrase

Wonder who will break it, i have my money on a midlands chappie

I will answer this myself in the next post.

[Betpartners]

No negative rollover

[TheGooner]

Trustworthiness

[pgaming]

An business ethnic- integrity, fairness, and transparency.

[Betpartners]

An business ethnic- integrity, fairness, and transparency.

thats hardly one word mate though could count as a phrase i suppose

[mojo]

Positive word of mouth from peers.

[casinojack]

reachable

[Dominique]

Clear, acceptable T&Cs


That said, I have trouble with the one phrase thing, I have a whole checklist.

[giggles7p]

Reputation

[Chalkie]

Midlands fella checking in

anything that aint rogued

sexy female affiliate manager

doh that was 2 and 8 words! You know me so well!

[matted]

I echo many of the above... One thing I highly value which hasn't been said is:

Communication


But the number one thing for me is:

Ethics

[slotplayer]

honesty


if they're honest then there is a good chance they'll do the right thing should the need arise.

[thepokerkeep]

Player friendly T&C's

[sipka]

T&c

[alexpratt]

reputation

[Skinski]

Reputation

[Daera]

reachable

[Chips]

integrity

[GamTrak]

Payment methods.

[Doolally]

Trustworthiness.