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  1. #41
    doovde's Avatar
    doovde is offline Private Member
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    Quote Originally Posted by MikeOck View Post
    OK, could you just help me out in that case? I'm just trying to get my site started. I've barely cracked the hundred user mark, but I feel I have developed an excellent site. Your site is not targeted to African users, so that might be the issue on your end. E-commerce in general needs very localized sites because as you've seen, the betting culture is very different here in Africa. Maybe if you can aggresively redirect your African traffic to my more localized site, we could figure out how to convert these players. Trust me, they are betting a lot of money, that's why an African bookie(Sportpesa) is sponsoring 4 teams in the English top flight. We just need to figure out the funnel.
    What proof have you got that player value is higher than what others are suggesting?

    I've got a ton of African traffic and don't do anything with it.

  2. #42
    MikeOck is offline Public Member
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    Quote Originally Posted by doovde View Post
    What proof have you got that player value is higher than what others are suggesting?

    I've got a ton of African traffic and don't do anything with it.
    Like I said, the fact that a bookie from Kenya(Sportpesa) within 3 years of starting out became a sponsor to 4 EPL teams(Arsenal, Everton, Southampton and Hull while they were still up) is proof that African players are betting in large volumes cumulatively. The main issues you guys are probably having are:

    1. You are probably promoting bookies to Africans that are not present in their countries. Africans have completely different payment systems, betting culture and terminologies from Europeans. This means that they will find it very hard to deposit on someone like bet365 compared to Sportpesa

    2. Most African bookies don't have affiliate programs yet. They are still focused on customer acquisition campaigns through traditional media. It's going to take someone to build a big site with good traffic that converts and go to their offices one by one to convince them of affiliate marketing. I'm willing to be that guy, so I'm willing to do ad deals with your sites to build my site up, then go to the bookies to convince them

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