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  1. #1
    zolabud's Avatar
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    Question Any affiliate had success being registered as a gambling partner by Facebook?

    We have successfully been running various FB ads targeted to the UK for a FB sports betting page for quite a long time. Recently however one wasn't approved and we received a notice in Ads Manager that in order to run ads for online gambling we'd be required to register as a gambling partner. This involves providing a whole bunch of information on what is being promoted, region(s) targeted and either a copy of a gambling license or a legal memo from a law firm that specifies that we can legally advertise in the country we are wanting to target and also that we are operating legally within the country we are residing in. In our case we are looking to advertise in the UK, so to the best of our knowledge that should be legal. Law firms seem to charge a few thousand dollars for the kind of memo that's required. So prior to attempting this we would be interested to hear if any affiliate has managed to successfully register as a partner with FB in this way?

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    vtyunby65 (17 January 2018)

  3. #2
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  5. #3
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    Zolabud

    We had the same issue promoting our website however Facebook only drew the issue when we tried to directly advertise our link to a bookies offer direct on their website.

    They didn't seem to have any issue when we directed users to a page that had our offers on? I don't know what your scenario was but our experience, adding an extra layer between your advert and your revenue link may keep your ad approved. We decided it wasn't worth the investment being registered as a gambling partner.

  6. #4
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    Thanks Stevie,
    yeah we also tended to drop people onto our own site rather than the bookies and that went well for quite some time until we received a notice (which was for a tips post we did on our own site). They only disapproved our ad for that post though and didn't ax our account, so perhaps it's just a matter of trying again first before we consider more costly options...

  7. #5
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    I wonder if it's something you wrote in the title of the ad? They don't normally disapprove ads like that unless you've breached a law in the title.

    Do you still have a copy of it?

  8. #6
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    We have just gone through this process, took a few weeks but in total was pretty pain free.

    We had a solicitor to draft us up a letter confirming we had affiliate agreements with the bookmakers on our app, we needed to provide evidence of these agreements to the solicitor. We deal with the mentioned solicitor for a number of other businesses so he didn't charge us indicating this was not a difficult task to complete.

    Once we submitted this letter and some basis details we were contacted by a Facebook rep and after a few emails back and fore we were approved.

  9. #7
    Malinnc is offline Private Member
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    No i think it´s quite impossible to make an full working affiliate promotion account with facebook this days ;/

  10. #8
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    I'm looking into this process now - just had a few social media pages closed in one go!

    Does the solicitor letter just need to explain affiliate marketing, how we want to use Facebook and give an overview of affiliate agreements?

  11. #9
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    I know a lot of successful cases when affiliates use their FB groups for attracting players to bookies. Usually they don't do advertisement in FB, but use closed/private groups. Tipsters usually work in this way.

  12. #10
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    @zolabud @sctyc16:

    did you manage to get approval from FB?

  13. #11
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    Yes, for 3 UK pages. It took 2 months for the 1st page, then 2 weeks for other ones. Now trying to get approval for Sweden - it have been already 3 months. Looks like they are making it hard for us on purpose. I am about to freak out by some bullshit answers from them.
    Slotzzz is a place where you play hundreds of free slots. Hracie automaty online zadarmo a bez registrácie je stránka pre Slovenských hráčov. Hrací automaty je místo pro české licencované online kasina. Na stronie Jednoręki Bandyta możesz zagrać w online automaty do gry bez rejestracji i zupełnie za darmo. DanmarksCasino er hele Danmarks bedste casino online guide! Velkommen til en oversigt over alle de danske casinoer.

  14. #12
    Ash Ketchum's Avatar
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    Quote Originally Posted by ttt View Post
    Yes, for 3 UK pages. It took 2 months for the 1st page, then 2 weeks for other ones. Now trying to get approval for Sweden - it have been already 3 months. Looks like they are making it hard for us on purpose. I am about to freak out by some bullshit answers from them.
    Thanks for your answer "ttt". What are according to you the most important aspects of the legal memo from a lawyer?

  15. #13
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    Quote Originally Posted by Ash Ketchum View Post
    Thanks for your answer "ttt". What are according to you the most important aspects of the legal memo from a lawyer?
    I have to disappoint you. I indeed did not read it...
    Slotzzz is a place where you play hundreds of free slots. Hracie automaty online zadarmo a bez registrácie je stránka pre Slovenských hráčov. Hrací automaty je místo pro české licencované online kasina. Na stronie Jednoręki Bandyta możesz zagrać w online automaty do gry bez rejestracji i zupełnie za darmo. DanmarksCasino er hele Danmarks bedste casino online guide! Velkommen til en oversigt over alle de danske casinoer.

  16. #14
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    Ive never had any issues with FB ..
    Promote quite a few gambling offers ( however I always boost the post on my page that I created with the offer and have never had any flag up )
    Dream Car Competition

    TrackThePots.com - Coming Soon !

  17. #15
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    I've never had problems with Facebook, but these days it's not performing as well as it used to as there's a lot more competition from other social media platforms.

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