Quality will always trump quantity,
I have one site that earns five times more than another of my sites and yet gets approx 1% of the traffic.
That does not mean that the bigger site does not convert well, it does, what it does mean is that the far smaller site gets far better rewards because the traffic is far better, let me explain a little better.
If you have a website that is 100% gambling related, the domain is gambling related and all content and sources are gambling related with 10000 a month traffic then you can be fairly sure that a huge number of that 10000 are bona fide gamblers who have gone to that site for a specific reason and therefore more likely to be interested in gambling links and adverts.
If you have another site that gets 1 million a month and let say it is a New York Yankees fans site then the chances are that you are getting Yankee fans and not gamblers and even if more than 1% of that 1 million are bona fide gamblers, the chances are they are far more interested in Yankee news than any gambling or betting news etc.
Me personally, when I bet, if i want info on a team I will not go to the teams fans sites, for starters they are always biased and not experts in their field when it comes to gambling advice, they may have some injury news that is worthwhile but nothing that cannot be found on a professionally put together gambling site.
When I want info for gambling I may visit the racingpost or even TheGoonners website and of course I visit my own sites to see what has been written, because I want info relevant to gambling, seriously not interested in Wayne Rooneys hair or who Jeter is dating this week.
Traffic is very very easy to come by, I can stick a site up today and within one month be on 300k visitors a month, from a google adsense point of view that is ok but from an affiliates point of view it is not because the traffic for the most part will be non gambling.
Gambling traffic is the holy grail in this industry, get 100k genuine gambling traffic a month and you will pay off your mortgage, get 2-3 million traffic to a sports fans site and you will be comfortable for sure but you will only be able to afford a second hand Ford and not the new Aston Martin.
Quality rules quantity.



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