What stand out to me here isn't the revenue generated its the low stake level - in 2 out of the 3 screen shots above the player in question staked substantially less than their deposits (didn't even roll the deposits over once!!) and in the other screenshot they've only wagered through the balance 2.5 times.
If the stake figures are accurate - which given this is Betfred i'd be inclined to believe they are - despite the high deposit and even if these players play games that have a huge house edge, the value of the player is actually fairly low. Obviously variance means that it's rare that the player generates the exact revenue they are expected to - some win, some lose - but the longer they play the more likely it is they'll ultimately lose. These players did not play very much at all.
Last edited by thepogg; 16 March 2012 at 6:15 am.
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