Canadian Webmasters?

[tara]

Hi everyone. I'm new to the forum and to gambling portal affiliate marketing. My name is Tara.

I have been researching the state of online marketing of gambling sites in Canada and I am coming up rather empty-handed other than the Ontario 2006 decision.

I'm in BC. Being that jurastiction is provincial, of course it is necessary for me to know the situation here, though I can't seem to find any information.

If anyone can offer me any information it would be greatly appreciated!

Thanks.

[thepokerkeep]

Hello Tara, welcome to the forums.

I'm in Ontario but as far as I know, the laws and regulations are pretty much the same across all the provinces.

In a nut shell, you have very little to worry about as long as you keep things generic.

Don't market to specific groups, ie; college students.

Don't market illegal underground poker games.

Avoid marketing to specific provinces, use "Canada" or "Canadian" instead of "Ontario" or "BC".

The only Canadian land based gambling establishments you can legally promote/recommend are the Canadian Lottery operated casinos.

There are a large number of Canadian affiliates and many Canadian portals and forums. Take a look at these sites to get an idea of what other marketers are doing without getting into trouble with the Canadian authorities.

PokerForum.ca is a good place to start.
PokerEH is another great resource.

Here's a good example of how to incorporate ads into a legit page promoting land based Canadian casinos.

I hope some affiliate managers jump in here as well, there are many who live in Canada and a number of programs offer geo targeted banners and promotions. Sun Poker, Tower Gaming and Hollywood Poker come immediately to mind.

[tara]

Thank you so much, TPK! I'm rather proficient with research and it was making me a little crazy that I couldn't find much on the topic!

I will check out the links you posted.

I very much appreciate the tips and help!

I look forward to participating more in the forum!