Conversion Rate

[Redbush54]

I was wondering how long do you promote a brand before you decide it just isn't going to convert for you? I've experienced zero clicks/no downloads on some brands for the past six months. Would you continue to promote or would you say enough is enough and move on?

[Betpartners]

zero clicks is a concern, are the links working, have you spoke with the programs about the links etc

If you have other brands on your site and they get clicks/signups etc then it is hard to understand why zero clicks for any link/banner, just does not make sense.

But under normal circumstances there is really no point in promoting anything that gets zero anything and 6 months for me is far too long for a non performing program when you ahve so much choice.

Identify the ones that are working for you and then look for similar programs

[Bently]

Make sure its not just the position of the links on your page, this can play a part in conversions rates, especially if you competitors are still promoting the program

[raphnix]

I was wondering how long do you promote a brand before you decide it just isn't going to convert for you? I've experienced zero clicks/no downloads on some brands for the past six months. Would you continue to promote or would you say enough is enough and move on?

Maybe you should check first your promotion scheme if they really work. Sometimes, code errors could be the primary cause of those zero click. Besides, if you really are promoting it, it should at least have some minimum clicks or downloads.

[LiveCasinoPartners]

I agree. Check your clicks. As a friend to click on it and do so yourself. That should be done as soon as you sign up for a new program.

Once you verify your clicks and impressions, then I would suggest giving your program some time. you should know after 100-200 clicks if the program is working for your traffic or not.

Here's the kind of conversions I have been getting for a highly targeted campaign on my site. 10 clicks per sign up, and 10 sign ups per depositing player. Sometimes more, depending on the content.

Another note worthy comment: not all programs perform the same for your traffic. All websites are different with different demographics. Try on or two programs in a specific niche at a time to compare performance.

Conversions are a different mater completely. One program may convert better on a per click basis.

One time I stayed with a program for almost 2000 clicks with no deposits. That was a mistake. As soon as I switched I started converting.

[casinojack]

rules of thumb

1. You must know total site impressions

2. Location of banner:

top left / top middle / top right
middle left / middle middle / middle right
bottom left / bottom middle / bottom right

Assuming we speaking English, we read left to right. therefore, top left converts better then top right, assuming banner sizes same, colors etc.

3. Banner size / rotation

If I saw your site, I bet I can guess total visitors and approx clicks per banner +- 10%. Fire us your site, we can review and give your pointers.

I sued some software in the past that was costly but increased conversion 30%, just by moving things around, change of colors, minor stuff. Just takes time..

Good Luck

[robertmedl]

Here's an older thread that may be helpful.

[casinojack]

Here's an older thread that may be helpful.

darn i dont have rights to see it

;-(

[LiveCasinoPartners]

darn i dont have rights to see it

;-(

I suggested to Michael and Steven to allow affiliate managers access to the SEO and marketing forums. I personally think that there would be a benefit to GPWA if affiliate managers could contribute to those forums. I imagine that the many programs have special insight (via internal marketting) and would be helpful.

[casinojack]

he he, i recently requested they add one, didn't know there was one

[universal4]

The problem is, you can't just open up forums that were once private to the public.

Hundreds of people (and quite possibly more) posted in those threads when they were private, some expecting that privacy to be protected....so just opening them up would mean threads that posters expected to stay private are no longer.

Rick
Universal4

[LiveCasinoPartners]

The problem is, you can't just open up forums that were once private to the public.

Hundreds of people (and quite possibly more) posted in those threads when they were private, some expecting that privacy to be protected....so just opening them up would mean threads that posters expected to stay private are no longer.

Rick
Universal4

I understand that Rick, and I agree. I am sure a lot of members post with the knowledge that it is for private members only. My suggestion is to keep the SEO and Marketing forum private, but let "affiliate managers" contribute to them.

[balagan9]

Assuming we speaking English, we read left to right. therefore, top left converts better then top right, assuming banner sizes same, colors etc.

we found that right banners works better.

[universal4]

Wagerx,

I see your point, but to suddenly allow managers, or any other grup in there, does not fit with the thoughts of private forums at the GPWA have always only been for Webmaster Members.

It would have to be a new and seperate forum.

Rick
Universal4

[universal4]

Let me clarify that a bit I think....

See, I don't see how they could logicly be able to contribute to them without having full access to them...which is the part that goes against the original thought of expected privacy....

It's the thought of changing the rules years later which is the sticking point with me...

Rick
Universal4

[vmlinuz]

I've found that conversions also depend on the content of the site. We have 2 sites, with around the same number of visits/day, but the one with articles and guides performs a lot better. Of course, this might be related to the ads placements, too. Both sites rely mainly on text ads.

[casinojack]

we found that right banners works better.

They could depend on a few things. If the site has good content, then a right banner might take a point home, this is huge is determining conversions.


But bottom line, trial and error

Good thread.

[robertmedl]

the salient point from the thread that i linked to was that a good rule of thumb for 'ordinary' gambling websites seems to be:

1 click for every 10 impressions
1 download for every 10 clicks
1 depositor for every 10 downloads

[wagerprofits]

The stats below seem normal enough.

I think a must is that you sign up via your link, I all most insist that my affiliates sign up on there links i belive it give confidence.

Shaun

the salient point from the thread that i linked to was that a good rule of thumb for 'ordinary' gambling websites seems to be:

1 click for every 10 impressions
1 download for every 10 clicks
1 depositor for every 10 downloads

[LiveCasinoPartners]

Let me clarify that a bit I think....

See, I don't see how they could logicly be able to contribute to them without having full access to them...which is the part that goes against the original thought of expected privacy....

It's the thought of changing the rules years later which is the sticking point with me...

Rick
Universal4

After giving it a lot of thought, I understand completely. You can't go back and change the rules. I'm sure many affiliates posted in the SEO forum with the understanding that it was for affiliates only. It could be that they would not have posted otherwise. I can see why you would not want to change that.

1 click for every 10 impressions
1 download for every 10 clicks
1 depositor for every 10 downloads

That's the best I have been able to get with targeted traffic. You can expect to deviate from that when your traffic is not as highly targeted. Warning signs would be any excessive deviation from this. ie. 100 clicks and no downloads.. or 30 downloads with no depositing players. If this hapenns then I would evaluate the geographic limitations.

As a side note Rewards Affiliates has a bounce back link that you can use to send the not wanted US traffic to another of your properties. We do not offer that yet, but it's worth pointing out.