Conversions from Social Media Traffic?

[Professor]

According to my logs and Google analytics I generate a high amount of "traffic" to my sites via social media marketing. Problem is I dont see a real corelation between a uptick in Media traffic and actual conversions at casinos or poker rooms.

Has anyone else observed this?

Does some sources produce more CONVERSIONS than others?

[GamTrak]

This is something that I'm trying to figure out as well. I have the stats, but lack the time or interest (at this time) to do it as I'm very close to leaving the igaming industry and branching out to other online avenues where I can better utilize my skills. lol

I will say that I have noticed an increase in registrations at the forum that I'm sure came from my new endeavor, but can't say how much of an inpact it has had on my income since it's remained about the same since I've started the other venture.

[Adamvv]

In regards to immediate outcome from social media efforts, I wouldn't expect too many tangible (financial) results too quickly.

Building your presence in social media means an overall increase in your brand and the increase in discussions surrounding you and your brand.

By involving yourself in social media, you are embarking on a long-term project that will have long-term effects.

It follows a simple pattern:

Investment (time and resources) - Action (actively involving and starting dialogues) - Reaction (responses from target market) - Non-Financial Impact (more traffic to site, more clicks, higher regard in industry) - Financial Impact (New players, increased commissions)

Keep on doing it, and the results will become apparent

[rod.collins]

In regards to immediate outcome from social media efforts, I wouldn't expect too many tangible (financial) results too quickly.

Building your presence in social media means an overall increase in your brand and the increase in discussions surrounding you and your brand.

By involving yourself in social media, you are embarking on a long-term project that will have long-term effects.

It follows a simple pattern:

Investment (time and resources) - Action (actively involving and starting dialogues) - Reaction (responses from target market) - Non-Financial Impact (more traffic to site, more clicks, higher regard in industry) - Financial Impact (New players, increased commissions)

Keep on doing it, and the results will become apparent

I just recently started doing some social networking, I had done some in the past with myspace, squidoo but did not see real results, Facebook and twitter seem to be doing well as far as traffic generation, the only thing that concerns me is that today facebook and twitter are big, but what will be big in 6 mos? thats what makes this business really fun, mainly because you never know whats around the corner.

Rod

[TheSEO_Jason]

Facebook has more than 400 million active users and is right under Google in terms of traffic according to Alexa.

This means there definitely is money to be made in social media.

An advantage of social media is the viral marketing capability which in effect is used to produce an increase in brand awareness thus driving leads.

One may not see immediate results but in the long run it is very well worth it.

[patmcluk]

Agreed, I used to think that Twitter and Facebook were rubbish because I only got a few hits on every story, but I patiently waited and now get about 20/30 hits a day (YooHoo!) from 3000 friends lol!

[praxis]

I agree with Adam and the fact that social media requieres social skills and a high level of commitment and persistence. You must really immerse in the true meaning of what it all entails which is completely forgetting about monetizing it and just be yourself. Ofc ourse that this model does not work for everyone.. like me... if I want lots of traffic.. I just buy it!!!

Guillermo

[RadiusVP]

I have friends who market to facebook and the only way they can make good coin out of it is by getting viral campaigns going. Even then, now , with FB's new rulings etc it is getting harder and harder to do succesfully, without the assistance of advanced bots

[LuckyLizzy]

The cool thing about Facebook is that is feels like you can spread yourself Infinitely. I get about 60 new friend requests per week from people who share the same interests in the poker and online gambling industry which is really good compared to twitter. I get about 20 hits per post.

[GamTrak]

I agree with Adam and the fact that social media requieres social skills and a high level of commitment and persistence. You must really immerse in the true meaning of what it all entails which is completely forgetting about monetizing it and just be yourself. Ofc ourse that this model does not work for everyone.. like me... if I want lots of traffic.. I just buy it!!!

Guillermo

This is very true. Last month I've noticed an increase to my gaming site via my igaming site so it looks like it's working due to the fact that the two are similar, but my main focus will stay with social games. I spend a good deal of time socializing MORE than just spamming my links and it's paying off.

I agree Lizzy, the it's cool to 'bond' with some of the folks that you meet online and that "Suggestion" option they have is very cool.

[Adamvv]

This is very true. Last month I've noticed an increase to my gaming site via my igaming site so it looks like it's working due to the fact that the two are similar, but my main focus will stay with social games. I spend a good deal of time socializing MORE than just spamming my links and it's paying off.

I agree Lizzy, the it's cool to 'bond' with some of the folks that you meet online and that "Suggestion" option they have is very cool.

That's it. Social Networking is not about spamming your next promotion. Avoiding that Salesy tag will do wonders for your credibility.

[Tinhorn]

I'm looking for a wagering portal that can help usher my social networking game into its rightful destiny by adding online transactions capability.

Each game is hosted by a user who invites friends, relatives and co-workers to join the game. Any user can host a game and, once they play, many choose to host their own game and invite a new group of players, and so on.

This seems like a natural new accounts manufacturing plant. Am I onto something or missing something?

I'd appreciate any feedback:

http://footballpot.com/bid/index.html

[blobby500]

I'm personally trying out Facebook/Twitter/Myspace theres so much traffic on them websites. Problem is when one person says its not worth it, everyone else follows - you have to put the work in, try out different things - once you tick the boxes thats when money starts to flow in.


1. work hard
2. try out anything & everything
3. dont be lazy
4. read

[my3sons]

I'm personally trying out Facebook/Twitter/Myspace theres so much traffic on them websites. Problem is when one person says its not worth it, everyone else follows - you have to put the work in, try out different things - once you tick the boxes thats when money starts to flow in.


1. work hard
2. try out anything & everything
3. dont be lazy
4. read

I agree with you, but you forgot steps 5, 6 and 7.

As with anything:

5. test/track
6. tweak
7. go to #1

[blobby500]

I agree with you, but you forgot steps 5, 6 and 7.

As with anything:

5. test/track
6. tweak
7. go to #1

Tell you what Chris if this was 2000 i would of registered domains like no tomorrow. At the end of the day its about SEO, rest will follow.

[aladamapee]

The importance of Social Media Marketing is increasing day by day. Many more companies are specially assigned task to their employee to interact in social media for bringing more targeted traffic to their site.

[Ziggy]

I have received visits via Social Media, but no conversions. I try and market through Twitter only because players tend to look to follow interesting comments about their own interests: poker, etc.

Facebook, because of its tie-in with Zynga, offers many games to play for free, including poker where you can win prizes, etc. I suppose its a way to work around gambling laws, but its still gambling since you may "purchase" their coins. Actually, that is in all the games. Quite shrewed, actually - these games have now become our competitors, IMO.

[Professor]

I think you are on to something Ziggy. A lot of players who would have played at real poker rooms, even if it was for free money games at first, are satisfied with and hooked on Zynga. My wife plays Zynga poker 18 hours a day (or so it seems) and its gotta be the most successful free viral game on Facebook.

You would think we could convert some of those poker players to the real world but its like pulling teeth.

[Ziggy]

I think you are on to something Ziggy. A lot of players who would have played at real poker rooms, even if it was for free money games at first, are satisfied with and hooked on Zynga. My wife plays Zynga poker 18 hours a day (or so it seems) and its gotta be the most successful free viral game on Facebook.

You would think we could convert some of those poker players to the real world but its like pulling teeth.

Indeed, I agree. I know of several women that play Farmville, for example, and expand their farms and buy decorations for real money. I had a friend go into the hospital and asked me to feed her (Farmville unreal) dog online!

Zynga has really hit on getting people hooked. A friend told me that in July Zynga is suppose to start charging a monthly fee to play. (So much for free).

But I agree with your comment about converting poker players. Things are bad enough and then Zynga comes along!

[Casinorep]

I personally find that social media traffic does not convert. You get a lot of curious eyeballs but none (if any) that are serious about depositing. This however, can change as social media outlets evolve and more and more potential players visit these mediums to search for quality gambling sites.