Conversions from Social Media Traffic?

[contractor]

So far social media has been good to me. Just lately I posted a link were it stated they can make money and got 300 visitors in just a day. Now questions is the conversion, that's where the real deal is.

[AndyBonus]

I added a facebook group to my free slots site a year ago to see what happens. Basicly I post updates on there, instead of having some mailing list, and it has been worth the effort with a noticable traffic increase.

I now have 844 members and my stats show at least 4674 uniques from facebook.com.

[Professor]

Its relatively easy over time to generate thousands of "visits" from the social netwoking sites, but conversion is the bug-a-boo. It seems like conversions are as low or lower than even adult traffic.

[Adamvv]

I guess it really depends on your bottom line. Honestly, if you're not getting conversions in the form of sign-ups, but you are gaining a lot more traffic than before, then you can look at that as increased brand awareness. Conversions may only happen later, but if you are in their mind because of your presence on social networking sites, then the value is there.

Social networking is not black and white. There isn't one sure way to make it work. It comes from a combined approach of targeted content, increased participation and the willingness to commit yourself to an extended time frame.

[Adamvv]

If you check out the latest edition of the GPWA magazine, I wrote an article on the subject that might put it all into context.

[best.hands]

According to my logs and Google analytics I generate a high amount of "traffic" to my sites via social media marketing. Problem is I dont see a real corelation between a uptick in Media traffic and actual conversions at casinos or poker rooms.

Has anyone else observed this?

Does some sources produce more CONVERSIONS than others?

Have you tried creating a filter on your traffic sources? I mean, grouping them according to domain?

You might want to track all traffic coming from a social networking sites and set a goal. This goal can be determined through if traffic coming from social networking sites click on the link you specified as the point of conversion. You can declare the exact URL that when clicked sets the conversion.

Ex. yourdomain.com/signup-success - determines the conversion. When traffic coming from facebook resulted to the access of the URL yourdomain.com/signup-success (which you will set as your goal) will help you identy the conversion.

[nowfindadam]

I've found Facebook to be a great one for establishing yourself, also for providing a portal to answer any questions (who emails these days?), but as for Twitter, I think it's rubbish for conversion.

It's like a bunch of people yelling things at me in 140 characters or less, search 'casino' 'free money' 'slots' on Twitter, the place is full of it.

I've never been able to get it to convert, lots of looky-loos but no conversions.

I'd LOVE to find a product that does convert on Twitter though, anyone had any success with anything else on Twitter?

[rod.collins]

I've found Facebook to be a great one for establishing yourself, also for providing a portal to answer any questions (who emails these days?), but as for Twitter, I think it's rubbish for conversion.

It's like a bunch of people yelling things at me in 140 characters or less, search 'casino' 'free money' 'slots' on Twitter, the place is full of it.

I've never been able to get it to convert, lots of looky-loos but no conversions.

I'd LOVE to find a product that does convert on Twitter though, anyone had any success with anything else on Twitter?

I tried Facebook for a while and for me it just did not convert, but then again I still use twitter and see very little conversions there also. I still find my best converting traffic comes from article directories like squidoo, hubpages, ezine etc.

I think with article marketing if in fact the people like what they read it will lead to long term solid conversions.