As long as Warren and Lou are connected to CAP, all shared/connected business entities need to be removed from the site. Also, these shared/connected business entities should be identified for everyone's FYIs.
Never forget that the CAP exists to support its members. Never take a webmaster's idea and assimilate it (for instance the Affiliate Watchdog's T&C auditing program, APCW's player audit etc). Webmasters should be encouraged to develop these programs - you should not be competing with them.
Make the Certification free. Allow the certified companies to advertise via second tier ref share or media buys whatever. The aff programs should not be able to "buy" their certification.
Have a criteria to be certified. For instance, they need to be audited by a third party certification that means something (Affiliate Watchdog, APWC, etc for examples).
Have a criteria to be forum members. Just like in Casinomeisterland, members who commit fraud, spam etc., get the boot. Same thing should go for webmasters. Make membership worth something.