The 2012 Summer Olympic Games taking place in London are upon us. The games don't officially open for two more days when the opening ceremony takes place this Friday, July 27th. But the first event, the group stages in women's football (soccer), began today, on the 25th of July.
Major athletic and sporting events can have a very positive effect on sports books and on affiliates who earn revenue on sports betting. How about you? Do you expect the games to boost your revenue? A lot? A little? And have you put any effort into your website or engaged in any sort of promotional activities with the goal of increasing the revenue you earn from punters betting on the games?
Besides voting in the poll, be sure to share what extra work you have done on your site(s) for the Olympics.