View Poll Results: Do You Offer Incentives As Marketing?

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  • Yes, and it worked well

    4 25.00%
  • Not anymore did not work out

    4 25.00%
  • Never thought about it

    8 50.00%
Results 1 to 19 of 19
  1. #1
    ck8795 is offline Private Member
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    Default Do you offer incentives?

    Ok I know this is difficult to answer as most of you are in the casino aspect of thsi while I am strictly poker but that doesn't mean you haven't done it past or quiet possibly in the present with another site. Anyway long story short

    Do you offer incentives as a way to get your viewers attention? If so what do you think is better some kind of bonus prize or cash?
    Last edited by ck8795; 29 May 2007 at 7:23 pm.

  2. #2
    matted's Avatar
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    I can't answer the poll, because I've only passively promoted poker.

    I have thought about it though. I can't imagine having a successful poker site without offering freerolls or some kind of exclusive privilege for my visitors. Of course, you have to have good traffic to get these sponsored and it is much harder to have the traffic without the benefits.

    Minimally, I would try to have an exclusive poker room (even play for free) designed with password protected access for members of my site.

    I would never do a rakeback scheme. I've seen too many which encourage players to sign up again under the new affiliate (or poker room directly)
    which only hurts the original affiliate which still deserves credit.

    That's my two cents... Take it with a grain of salt - as I said, poker isn't my forte (yet!)
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  3. #3
    ck8795 is offline Private Member
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    See I have done the freeroll thing and it does not prove at least in my own personal experience to be a positive factor. I lost more money in one month than made. I am not a fan of rakeback but don't knock those that do it as long as you are legit and not shamefull scheme than great. I was thinking of offering up either theory books, added cash after XX amount depsotied and so many hands played etc.. as a way to give an added boost. Just not sure if it will help or hurt. Of course I approve everything with my AM but would love to hear others inputs.

    Thanks Matted!

  4. #4
    MichaelCorfman's Avatar
    MichaelCorfman is offline GPWA Executive Director
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    Casino City has offered prizes for quite a while to visitors that register on our site. We feel this has been a very important part of a growth strategy that had us cross over into six digit subscriber lists many years ago.

    Nothing like the possibility of winning an expense-paid trip to Vegas to interest gamblers in registering on our site and signing up to receive our weekly newsletter.

    Michael
    GPWA Executive Director, Casino City CEO, Friend to the Village Idiot

    Resources for Affiliates: iGamingDirectory.com, iGamingAffiliatePrograms.com, GamingMeets.com

  5. #5
    satya is offline Private Member
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    Bonuses and comps have always been a part of this industry and the players love it. Incentive traffic accounts for a substantial portion of the online poker industry.

    Kaus, as an affiliate with a forum or community, it makes sense to get all the members to sign up under your tracker asap before they sign up under some other affiliates' trackers. I am sure your one time investment on the free roll will pay off in the long run.

    Regarding rake back schemes, it depends a lot on the operator. If they can curb cannibalization of players and regulate the % of rake back, it can work pretty well.

    Hope this helps.
    Cheers!
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  6. #6
    rob3786 is offline Private Member
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    I havent used prizes before to promote my site but I think it is definately a good idea and will be getting into it in the near future
    Jackpot Avenue- www.jackpotavenue.com

  7. #7
    WinYourWayKyle is offline Private Member
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    I run a gambling forum, and I usually offer some freerolls to my members, and it usually works well for me. I find that it is usually a good way to get good player retention, and it is a good way to get viral marketing (word of mouth) advertising. So, I find it is a good way to get people to come to your site when they hear about the freerolls that I am running.

  8. #8
    satya is offline Private Member
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    You are absolutely right, Producer.

    Free rolls and free money promotions are excellent acquisition tools for poker and casino players respectively for forum owners. It also acts as a good retention tool.
    Cheers!
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  9. #9
    helpyou is offline Public Member
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    I don't understand one things : how can you offer incentive ?

    is this one right example* ?

    example* = you pay some $ to person X if person X become your new player.

    for producerk :

    you pay the player in way that they write somethings for you on blog. is it right ?

    ---------------------------------------------

    I am not secure but I understand this :

    you pay people to do the registration to different websites of casino or poker. is it right ? or I wrong somethings.

    you pay for the registration so you think that people play to casino and the poker and you earn.

    ---------------------------------------------

    I don't understand one things : what is the meaning freerolls ?
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  10. #10
    ck8795 is offline Private Member
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    No I dont give them money to play or sign up under me. I offer an incentive bonus so that they have to play for example 400 raked hands in order for me to give them the $

    They know this up front so it's not like I mislead them.

  11. #11
    ck8795 is offline Private Member
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    Quote Originally Posted by helpyou View Post




    I don't understand one things : what is the meaning freerolls ?
    Freerolls are usually for poker and are a free game with money added to it as the prize pool. They do not cost the players anything but in turn the players can win free money. Some poker rooms use a freeroll to get players playing but only give it as a bonus...not cash money.

    While affiliates will offer it as a cash. Sometimes the poker rooms will offer the money freerolls based on your stats or they will split the cost 50-50. Or in other cases the affiliates themselves pay for the cost which is the prize pool.

    I hope I explained this right for you.

  12. #12
    universal4's Avatar
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    One must be very careful about the way you structure an incentive.

    Many programs as part of their terms strictly prohibit incentives for marketing....this is especially true if you are on a CPA payment plan.

    Rick
    Universal4
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  13. #13
    helpyou is offline Public Member
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    thank you Kaus and Universal.

    the freerolls are = to bonus ?

    if now you can show where you say that you offer freeroolls
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  14. #14
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    For those that offer Freerolls, do you put the prize money up or do you come to an arrangement with the poker site?

    How much do you find it takes to attract your players?

  15. #15
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    I enjoy doing incentives. I did one at Christmas. I go through the casino and they made me a landing page. New players that came from my page got $10 nd for a limited time offer. I love giving out free stuff like that. It's fun for me and the players. I havn't done one since because of the current situation.

    I did a freeroll once that didn't work out so well. I again had a landing page but the regulars at the poker site saw my upcoming freeroll (for $200 prize) and searched me out for the code. Most of the players were from the poker site and not from me. What a disaster lol. I am not experienced at poker so if I ever do it again I'll need to get some tips.

    Mojo

    Edit: Doolally- the poker (or casino) site puts up the prize, you do the marketing.

  16. #16
    ck8795 is offline Private Member
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    Anything I do is always run by my affiliate managers so that there will be no confusion or anything like that. I think most problems arise because of lack of communication. i also save all corresponding emails incase a situation arises and maybe someone has overlooked something and forgot.

    As far as freerolls anything I offer comes from me, which is why I have been hesitant on starting any new incentives. The last one was a league which did not do as well as I planned and I paid out just over $200 without making that back, but I think it can go either way.

  17. #17
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    As far as freerolls anything I offer comes from me
    Poker is not my forte' but it's good to know you could also do it this way.

    Mojo

  18. #18
    ck8795 is offline Private Member
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    Quote Originally Posted by Doolally View Post
    How much do you find it takes to attract your players?
    Doolally This is such a hard question for me. I will tell you why. first off because I am so new to all of this (10 mths into it) I have made countless errors regarding freerolls. When I did them I revcieved a ton of members to my forum because of the freeroll not what my site had to offer as a hole. They never participated, just wanted passwords to the freerolls and free money. They all had the poker rooms already so it made no difference and I would recieve countless messages saying Nice site where's the password.

    Needless to say I don't hate them but am slightly bitter about having many. Right now I am trying new ideas out instead of doing freerolls to see if this will have a positive impact vs the negative value I recieved. I want to offer money (after requirments are met) poker theory books etc as I think these will be taken a little more seriously by players who want to better their game.

    As far as what it will take to attract players to a freeroll. As little as $25 and they will come. The ones who are only in it for freerolls will play hours for next to nothing. I don't have a grudge agfainst these players as I was a freeroller to a couple of years back but I don't want that to be my main focus, I have already lost because of that.

    I will stop here

    ...told you I like to chat

  19. #19
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    As well as running my own small forum I am a moderator of a very large forum poker4everfree.net that runs at least 25 freerolls a month.
    We have a largish membership (2500+) but can confidently say that only 50 are active other than to get pw for freerolls.
    You also have to contend with members giving pw out to non members.

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