Does this seem normal as a casino affiliate?

[graham]

I am still pretty new to casino stuff so I was wondering if this seems like normal behaviour for casino traffic. I know the sample size is probably too small, but I figured I'd ask anyway. What do you think?:


SITE 1:

Clicks
42

Downloads
2

Signups
0

New depositors
0


SITE 2:

Clicks
39

Downloads
7

Signups
6

New depositors
0


I know its only 8 signups but you'd think one would go on to deposit at least or are these casinos most likely having some conversion issues (maybe payment processor related)?

[baldidiot]

It's not unusual - I get far more registrations than actual first time depositors.

I also asked this question a while back and the general consensus was that the players who register and never deposit were claiming a no deposit bonus, or it was a software that required registration to use the "play for fun" mode. They [the players] could also be having problems depositing.

[RayUK]

Not sure about casino sites in general but I know that most of the bingo sites I promote require you to sign up before you can even look at the bingo rooms - i.e. the software you will be playing the games on. One of the reasons I should really get some proper reviews-with-screeenshots done really!

[manuelinbmw]

Last month i had 8 sign ups no deposits as well from one affiliate account.... Possibly to processing issues... while another afffiliate account of mine for the month was around 75% getting signups to deposit.

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[mobilejackpots]

Looks completely normal to me. I sometimes see sign ups making their first deposits months after they register.

And things can vary a lot depending on the site or program.

[AWH-Gemma]

Also looks completely normal to me

[gillamano]

Your stats seem fine. It will defenetly happen. Just a matter of time. I understand what its like you see the downloads and sign ups and eager to see your first deposit.

[graham]

Thanks everyone for the feedback... just wanted to check and as expected it was normal. Appreciate the responses!

[WinYourWayKyle]

Hi There,
When I first started out as an affiliate this was the same story for me.
Dont panic.... Just keep promoting your site, work on your SEO, and keep updating all the content on your site...

[Simmo!]

It's not uncommon here either but there are things you can do to improve it in many instances.

One of the keys is managing player "expectations". If you give a player incorrect information or raise their expectations above what they actually get/see on the other side then there is a less chance of them converting.

A small example: a) you tell a player they get a $500 bonus. If it turns out it needs multiple deposits your chances of a conversion are less than if you said the bonus was $100 and they get to the site and find not only is it $100 but they get a bonus on deposits 2 and 3 aswell.

Another common mistake I have made is to advertise the wrong casinos in the wrong places. For example, if I get hits from Google on "Lord Of The Rings" and I run promos for Playtech casinos on the landing page (who dont have that game), players will often sign up to see if it's there, find it's not and go somewhere else.

Of course there are plenty of factors outside your control too (deposit methods etc) but you can increase conversions to a degree by optimisation.

I've come across stats that suggest it's 5-10 times easier & cheaper to retain a customer than to gain a new one so working on converting the traffic you already have is more financially beneficial than getting more traffic (obviously a balance is needed).

GL though. It's still an excellent business to be in compared to other affiliate niches if you get it right

Cheers

Simmo!

[cassy]

This seems to be normal. As a player, i do sign up first and look for their terms and condition and test on the game. Then, when i finally feel that the site suits my gaming taste, i make my deposit. Time will come, just have patience dear.

[graham]

It's not uncommon here either but there are things you can do to improve it in many instances.

One of the keys is managing player "expectations". If you give a player incorrect information or raise their expectations above what they actually get/see on the other side then there is a less chance of them converting.

A small example: a) you tell a player they get a $500 bonus. If it turns out it needs multiple deposits your chances of a conversion are less than if you said the bonus was $100 and they get to the site and find not only is it $100 but they get a bonus on deposits 2 and 3 aswell.

Another common mistake I have made is to advertise the wrong casinos in the wrong places. For example, if I get hits from Google on "Lord Of The Rings" and I run promos for Playtech casinos on the landing page (who dont have that game), players will often sign up to see if it's there, find it's not and go somewhere else.

Of course there are plenty of factors outside your control too (deposit methods etc) but you can increase conversions to a degree by optimisation.

I've come across stats that suggest it's 5-10 times easier & cheaper to retain a customer than to gain a new one so working on converting the traffic you already have is more financially beneficial than getting more traffic (obviously a balance is needed).

GL though. It's still an excellent business to be in compared to other affiliate niches if you get it right

Cheers

Simmo!

Sorry for the late reply, but thanks for the detailed reply Simmo!

In this example though my sample size was limited, I think it may have also had something to do with a certain casino not being able to process payments.

[baldidiot]

One of the keys is managing player "expectations". If you give a player incorrect information or raise their expectations above what they actually get/see on the other side then there is a less chance of them converting.

A small example: a) you tell a player they get a $500 bonus. If it turns out it needs multiple deposits your chances of a conversion are less than if you said the bonus was $100 and they get to the site and find not only is it $100 but they get a bonus on deposits 2 and 3 aswell.

That's a great point, and I've never really understood when casinos advertise their promotion as a $1,000 bonus when it's really a $100 bonus and then a bunch of 20% bonuses.

I always list the the bonus as the match on the first deposit only, with the additional bonuses as extra info.

[JoeAdams]

It looks just fine for a beginner but when time goes by and you didn't still see any improvement, it simply means that there might be something wrong with your site.

[PaidPlayersinfo]

all looks fine to me

[LiveCasinoPartners]

Looks about normal to me. You'll get different conversion rates for quality of traffic. ie. Bonus hunter traffic performs much differently than high roller deposit bonus traffic.

A good rule of thumb is about 10 clicks per sign up, 10 sign ups per depositing player.

Now, I've seen affiliates with much higher conversions like 3:1 and those that convert much less (20:1). One thing I've noticed is that the better converters have more relevant content in relation to the products offered on their sites (ie. live gaming).

If you find that you are getting 100's of sign ups and no depositors then I would recommend that you promote other brands to see if they convert better for you.

[grem]

the downloads should be higher for that number of clicks but it could also depend on things like landing pages used or not used, sending traffic from a country that the player can't play at or other things.

Otherwise I would say normal looking stats just on the lower side

[graham]

Ok guys, I think I have gotten enough of the same responses Thanks all! No need for more replies.

[casino2k.com]

Sorry if I answer later in a thread you consider closed, but I'd like to share the ratio we had in February with one of our top partners

click to download: 25%
click to signup: 4%
click to deposit: 1%

Anyway this ratios are different every month and they depend also on the type of traffic you get, the trust of your website, etc...