General very important request concerning search patterns for online gambling!

[webber286]

Why don't you do some simple research first. You are kind of dancing around it in your responses, but:

1) Install Google Analytics so you can quantify the amount of traffic you are getting and from what keywords. KEI is a very poor measure of traffic, Google's Keyword tool will give you much more accurate information on searches, however searches don't equal traffic.

2) Check your stats at the affiliate sites you are marketing. Do they show traffic coming in from your website?

[chrisjones]

@webber286

Hi, glad to hear from you...

1) I know that google will do much better... your are absolutely right, but:
I do not trust the guys behind google as I did beforehand... that's the reason why I try to avoid this tool, but maybe I have no chance to find a better way... I think not long ago I heard something about the danger of placing private data into google... there was one or more articles about this...

2) About my affiliate stats...so...I check them everday... and yes they show up clicks and downloads (not more than 1-2/day or every second day), up to now just one sign up... (all surely coming from my site websbestonline....) but as I explained for 19000+ (KEI) /"best casinos" this is of course not a realistic situation... :/ that's why this thread is all about!

Kindly
chris

[webber286]

It sounds like we can mark off tinyurl as the issue if you can confirm that traffic is making it to the programs from your website. From your response, it sounds like you might have other sites and don't use unique trackers though, so you may want to institute unique tracking IDs to be for sure.

Regarding the amount of traffic you should be expecting, Google's Keyword Tool shows 33,100 global searches and 12,100 local searches for "best casinos". Keep in mind that you may not be number 1 in every country, so it's probably better to use the 12,100 number for local searches (US searches). From a number 1 ranking you should expect 20-30% clickthru (depending on how compelling your title and description is to searchers).

When I search for "best casinos", there are local search results that are ahead of your website (3 local results, then 3 map results). Then the general results, which you are #2 right at the moment, which for me puts you as the 8th result on the page, which is more likely to get 2-5% click through.

This may point to the reasons you aren't seeing the conversions yet, however using Google Analytics would let you know exactly how many people came to your site from the keyword "best casinos". It's free and Google doesn't share the data unless you click to allow them to do that. Really nothing to be afraid of.

[chrisjones]

yeah, tinyurl is not the problem... traffic is tracking at all affiliates, but less than expected...

surely I have other sites, but the casinos listed at websbestonlinecasinos.com are only listed especially on this site. My other sites have other affiliation.. Unique tracking IDs are not really badly necessary, but surely help...

About my SE position, sure, you're absolutely right, not in every country, but in the most important.... and surely not on number one (some local or featured to come first), but its is visible enough on the first page in order to get enough results,... (Actually as I would see it, but something goes wrong...conversions are damn low...really as good as nothing to see)

I hope you are right that it is just a click that stops google to share the private data without knowing... I really read mysterious things... I will go for an analytics account when you really say I am going fine by doing this... what about this gostats thing, itzblitz has recommended?

Moreover I am thinking of optimizing my site for more different keywords, "best casinos" seems not to bring as much conversions as I have thought of... Can anybody follow me?...

[webber286]

Just another thought concerning the keyword "best casinos". It may not be converting all that well since it isn't entirely clear what someone is looking for by searching for "best casinos". They could be looking for the best real world casinos in Vegas or Atlantic City, or they could be looking for a list of casinos in their area (thus why Google thinks local results may be important). They could be other webmasters looking for a list of best casinos. Overall, this makes the 12,000 or so searches actually quite a bit less if they aren't specifically looking for online casinos.