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  1. #1
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    The Buzz is offline GPWA Gossip Hound
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    Default Google officially rolls out mobile-first indexing

    Google announced on its Webmaster Central Blog yesterday that after "a year and a half of careful experimentation and testing," it has started migrating sites that follow the best practices for mobile-first indexing.

    From the blog post:

    To recap, our crawling, indexing, and ranking systems have typically used the desktop version of a page's content, which may cause issues for mobile searchers when that version is vastly different from the mobile version. Mobile-first indexing means that we'll use the mobile version of the page for indexing and ranking, to better help our – primarily mobile – users find what they're looking for.

    We continue to have one single index that we use for serving search results. We do not have a “mobile-first index” that’s separate from our main index. Historically, the desktop version was indexed, but increasingly, we will be using the mobile versions of content.

    We are notifying sites that are migrating to mobile-first indexing via Search Console. Site owners will see significantly increased crawl rate from the Smartphone Googlebot. Additionally, Google will show the mobile version of pages in Search results and Google cached pages.
    To recap:

    • Mobile-indexing is rolling out more broadly. Being indexed this way has no ranking advantage and operates independently from our mobile-friendly assessment.
    • Having mobile-friendly content is still helpful for those looking at ways to perform better in mobile search results.
    • Having fast-loading content is still helpful for those looking at ways to perform better for mobile and desktop users.
    • As always, ranking uses many factors. We may show content to users that’s not mobile-friendly or that is slow loading if our many other signals determine it is the most relevant content to show.

    We’ll continue to monitor and evaluate this change carefully. If you have any questions, please drop by our Webmaster forums or our public events.
    Read the entire post here: https://webmasters.googleblog.com/20...entral+Blog%29

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  3. #2
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    mediamanoz is offline Public Member
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    Default

    Thanks for the tip

  4. #3
    PokerGambler is offline Public Member
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    Default

    I hope this doesn't come s a shock for anyone. If you've been neglecting mobile then you really have to catch up on some things. Mobile traffic has been dominating for years now and it's only increasing.

  5. #4
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    Default

    Quote Originally Posted by PokerGambler View Post
    I hope this doesn't come s a shock for anyone. If you've been neglecting mobile then you really have to catch up on some things. Mobile traffic has been dominating for years now and it's only increasing.
    Touché. This is one of those things where you can get quick and easy wins, if your site:

    - Is responsive
    - Lighting fast

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