Well they are sponsoring the GPWA, but yes they are also buying access to affiliates and the right to the seal.
Then we have the seal and the sponsors rules which are printed there:
Affiliate programs are run by people, and people sometimes make mistakes, so GPWA sponsor affiliate programs may sometimes fail to comply with the code of conduct. Good affiliate programs act in an ethical fashion, take responsiblity for their mistakes, and work hard to ensure they are corrected. The GPWA operates independent forums for sponsor affiliate programs to create an environment where there is visibility around the interactions between affiliates and sponsor affiliate programs. This transparency enables affiliates to review the experiences of their peers and factor that information into considering whether they wish to work with a particular affiliate program.
So the seal is covered if people care to read up at some point.
All it takes is a little homework tbh, however, i can understand the people saying that a notice in full view would not hurt too!
All i am saying is that i would not expect the GPWA to jeopardise its income and risk its future by implementing something that would upset sponsor programs which in the main are pretty decent! Well, at least there are no real baddys amongst the sponsors.



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