View Poll Results: Have you received a UK marketing requirements notice this month?

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27. You may not vote on this poll
  • No, I have not received such a notice (in September).

    8 29.63%
  • Yes, I've received such a notice but I don't have to make any changes.

    4 14.81%
  • Yes, I've received such a notice and I'm not certain if changes are required.

    2 7.41%
  • Yes, I've received such a notice, I need to make changes, and I will make them.

    12 44.44%
  • Yes, I've received such a notice, I need to make changes, and I'm uncertain if I will make them.

    0 0%
  • Yes, I've received such a notice, I need to make changes, and I don't plan to make them.

    0 0%
  • Other (please explain in a post).

    1 3.70%
Results 1 to 15 of 15
  1. #1
    MichaelCorfman's Avatar
    MichaelCorfman is offline GPWA Executive Director
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    Question Have you received a UK marketing requirements notice this month?

    Affiliates acquiring players in the UK gambling market are now subject to the same Advertising Standards Authority guidelines as Gambling Operators. And with the recent operator fines levied against 888 by the UK Gambling Commission and the adverse publicity for gambling affiliates by media in the UK, UK licensed operators are ramping up their efforts to ensure their affiliates are in full compliance with applicable advertising standards. This includes sending notices to affiliates informing them of the requirements and letting them know the importance of compliance and that breach of the regulations is grounds for suspension.

    Here are a couple of relevant links regarding the relevant advertising guidelines:

    Advertising Standards Authority (ASA) Committees of Advertising Practice (CAP) Code - 16 Gambling

    CAP Executive Advice on Online Affiliate Marketing

    Properly following legal guidelines can be a complex effort for affiliates that promote brands in many countries. For example, specific references to the site Gambleaware.co.uk are required in the UK, but that site is not the appropriate responsible gambling site to reference outside of the UK. And specific references to being of age 18+ are required by the UK Gambling Commission, but other jurisdictions can have different age requirements (for example, the gambling age in New Jersey is 21).

    For today's poll, I ask if you have received email notices from affiliate programs regarding UK advertising requirements this month, and if you need to make any changes to your sites to comply with the the requirements outlined by affiliate programs in their notices to you.

    Besides voting in the polls, be sure to post your thoughts about the regulations, and your plans for any changes to your sites based on the advertising guidelines.

    Michael
    GPWA Executive Director, Casino City CEO, Friend to the Village Idiot

    Resources for Affiliates: iGamingDirectory.com, iGamingAffiliatePrograms.com, GamingMeets.com

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  3. #2
    PromoteCasino is online now Private Member
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    I receive them regularly but luckily I have been aware as I have been putting a new project up and running. For me the hard part is images as they have to be pre approved or use their limited images. As the project features bonuses I was using a screenshot of the actual welcome offer page but was told this was not allowed even though it stressed it was a new customer offer and had reference to their t&cs.
    Betting Offers in the UK - Latest offers and bonuses from reputable UK bookmakers. A New project underway but a long way to go Bookie Rewards

  4. #3
    Casino-Matt is offline Private Member
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    I have had a few and have made the necessary little changes and also pro-actively made even more changes to cover all bases.

  5. #4
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    I've started making some changes and believe this was a long time coming being honest.

    My issue isn't putting warnings related to gambling content but the fact it won't make any difference to the real problem, the primary motive on all sides here is adhering to the law as opposed to actually protecting problem/vulnerable gamblers.

    Just as with cigarette and alcohol warnings users will quickly block these out, especially if the same text appears on all sites/posts/images.

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  7. #5
    celena's Avatar
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    So, I obviously received some, different affiliations.
    I replied that I host my pictures, that I promotions are up to date. and when they put their images in https,
    I will not need to do it again! Now, if the affiliate does not agree I withdraw the casino.
    Here is.
    And the affiliations that still put javascript and iframe in banners, I find this stupid.
    This is a personal comment!

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  9. #6
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    "[...]with the recent operator fines levied against 888 by the UK Gambling Commission and the adverse publicity for gambling affiliates by media in the UK, UK licensed operators are ramping up their efforts to ensure their affiliates are in full compliance with applicable advertising standards."

    I already wrote years ago here on GPWA, that it will come to a bad end with 888. They were crooks from their beginning, but no one wanted to hear that with the exception of Paul, a nice guy, who was also very interested on that matter during our interview. Yes, Paul. I did not forget this.

    Now, the whole industry and affiliates will feel the consequences, when cases like AffPower, Buffalo, 888, Income Access and IGB Affiliate will be downplayed or just ignored over a very long time.

    Regulators and governments more and more recognizes, that indeed there is no difference between Mafia, drug dealers, pimps, complete idiots, the companies above and some other parts of this wonderful industry.

    Leopold

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  11. #7
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    Received plenty of these, including the changes to sign up offers from both Betfair and Bet365 which have taken plenty of time to change across my sites. Busy month!

  12. #8
    universal4's Avatar
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    Honestly Paul was not the only one....I haven't liked nor trusted 888 since before they became or started using the 8's.

    I do think that we all have to start looking much closer at the disclaimers we use on our sites, and most likely should add them to sites which may not have them.

    Operators themselves obviously will have to make sure their disclaimers and links to terms etc are more easily accessible, and hopefully the days of bonuses that are completely different then the way they are advertised will also change, providing players a more honest appearance to bonuses etc.

    Rick
    Universal4

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  14. #9
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    I don't promote to the UK market.
    Had a .co.uk years ago, but couldn't convert well. The lingo etc., is iconic to the UK. Least back then it was.

    Other markets, I host the banners myself, unless the program uses https for both media hosting and tracking.

  15. #10
    Miles_Videoslots's Avatar
    Miles_Videoslots is offline Former Affiliate Manager
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    We have just had our Tough UKGC Audit and passed with flying colors the one thing that was most important and that needs to be passed onto affiliates regarding the UK Market is the following :

    1) Make 100% sure the offer advertised is the offer provided to you i.e 11 Free spins should be sold as 11 Free spins, not 11 Free NDB it would be the exact way the casino has its offers advertised. Make sure your Offers are up to date and correct

    2) Make sure where possible you either List the T & C for each Offer or you make sure you click through to them so that players are aware of these before they play

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    allaboutthebets (29 September 2017), Cash Bonus (28 September 2017), celena (28 September 2017), PromoteCasino (28 September 2017), Topboss (28 September 2017)

  17. #11
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    Quote Originally Posted by Miles_Videoslots View Post
    Make 100% sure the offer advertised is the offer provided to you i.e 11 Free spins should be sold as 11 Free spins
    I would surmise that's exactly why the 25% cashback on all spins ad, was ditched, and replaced with the Weekend Booster. That was a major misrepresentation of the truth. I'm sure the UKGC would, like others, consider the actual 1%, being a far cry from the bloated 25% promoted on that specific banner advert

    The above was A OK for VS, till the UKGC started handing out fines to operators for false & or misleading promos. My point is, it got changed because the powers at VS knew damn well it was misleading horse$hit.

    After thought, does this mean if an affiliate get mistreated by a UK facing affiliate program, we may start seeing some revenge!

  18. #12
    Miles_Videoslots's Avatar
    Miles_Videoslots is offline Former Affiliate Manager
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    Quote Originally Posted by happyfeet View Post
    I would surmise that's exactly why the 25% cashback on all spins ad, was ditched, and replaced with the Weekend Booster. That was a major misrepresentation of the truth. I'm sure the UKGC would, like others, consider the actual 1%, being a far cry from the bloated 25% promoted on that specific banner advert

    The above was A OK for VS, till the UKGC started handing out fines to operators for false & or misleading promos. My point is, it got changed because the powers at VS knew damn well it was misleading horse$hit.

    After thought, does this mean if an affiliate get mistreated by a UK facing affiliate program, we may start seeing some revenge!

    If I recall we changed that campaign way before any of these fines had been handed out or before the UKGC got tough on bad adverts.

    We realized that the name it was given was a mistake and hence we changed it to a more suitable one with no Push form our friends at UKGC

    We at least try to give back to players through these sorts of promotions and are working on a few more player focused ideas that will keep players coming back to play at VS on top of the fact we pay fast and efficiently.

  19. #13
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    I recieve form bet365, but its some updates they ll has these days for bonuses, i don know do you recieve too. Its for UK market, as i understand.
    Last edited by zalozite; 28 September 2017 at 7:03 am.

  20. #14
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    I have not receive anything but I do not specifically target the UK market. This is interesting though. I imagine it is the same sort of thing New Jersey did a while back.
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  21. #15
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    Quote Originally Posted by zalozite View Post
    I recieve form bet365, but its some updates they ll has these days for bonuses, i don know do you recieve too. Its for UK market, as i understand.
    There's a thread about it in the bet365 section. Hurry up though you have until 12 BST today to take down any UK sign up offers you may be offering. To the topic, when this poll was made I had received none, but now they are starting to come in, one by one.

    Sad thing is, that people would still use the words like "free bet" to search for and nothing will change in their mentality and wont care that your post reads sign up bonus and you have listed the T&Cs. People are just trained not to read a wall of text stating all conditions.

    If this is to succeed the commission needs to start training people on what to look for and to look for in general. Otherwise it's like the text on cigarette packs, nobody cares about it, nobody reads it, nobody stops smoking cause of it.
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